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Shopify's affiliate channel is a critical engine for new merchant acquisition. This is a senior leadership role on the Affiliate team. You'll own the partner portfolio strategy, setting the vision for partnership growth and build the playbook for how Shopify wins with affiliate content driving LLM-driven discovery. You'll lead a cross-regional team of partner managers across the US and EU. You will also directly manage a small subset of top partners. This role sits at the intersection of performance marketing, partner strategy, and emerging technology. If you thrive on ambiguity, move fast, and know how to build trust-based relationships at scale in a B2B environment, this is the role.
Job Responsibility
Portfolio Strategy & Optimization
AI-Forward Affiliate Strategy
Team Leadership
Operational Rigor & Stakeholder Communication
Requirements
Deep subject matter expertise in affiliate marketing, performance partnerships, or publisher development, enough to teach others and spot what's shifting before it's obvious
B2B experience required: you understand the sales cycle, partner economics, and merchant journey dynamics specific to business audiences, and you've built or managed affiliate programs that drive B2B acquisition at scale
Proven track record owning a partner portfolio with measurable outcomes tied to new customer or merchant acquisition
Experience leading and developing a cross-regional team with a demonstrated ability to hold a high bar while coaching people to grow
Strong data fluency across attribution, incrementality, and channel economics
Excellent storytelling with the ability to synthesize complexity into crisp narratives for senior audiences
Demonstrated ability to dissect complex performance data, identify root causes of variance, and turn insights into concrete strategic and tactical changes
Ability to operate autonomously on high-value, ambiguous problems and bring others with you