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Head of Paid Social

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Salt

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Location:
United Kingdom , London

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Category:
-

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Contract Type:
Not provided

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Salary:

60000.00 - 70000.00 GBP / Year
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Job Description:

A fast-growing consumer brand is looking for a hands-on Paid Social & Performance Lead to own acquisition strategy across multiple international markets. Reporting directly into the CMO, this is a senior individual contributor role for someone who lives inside the ad platforms, understands creative-led performance marketing, and knows how to scale lead gen and direct response campaigns profitably.

Job Responsibility:

  • Own paid acquisition across Meta, TikTok, Google, Snapchat and X
  • Lead channel strategy, budget allocation, optimisation and reporting
  • Scale lead generation campaigns with accountability for CPA, ROAS and LTV:CAC
  • Work closely with creative teams to build and iterate high-performing ads
  • Run structured testing across audiences, creative, placements and bidding
  • Manage international campaign activity across multiple markets
  • Deliver clear forecasting, pacing and performance insight to leadership

Requirements:

  • Strong hands-on paid social buying experience, particularly across Meta and TikTok
  • Proven track record scaling performance campaigns profitably
  • Deep understanding of direct response and lead generation
  • Commercially minded and highly data-driven
  • Comfortable working closely with creative and production teams

Nice to have:

  • Experience across international markets is highly desirable
  • Exposure to gaming, prize draw or regulated consumer sectors is a plus
What we offer:
  • High-impact role with real ownership
  • Fast-paced, performance-led environment
  • Opportunity to shape acquisition strategy at scale
  • Close collaboration with senior leadership and creative teams

Additional Information:

Job Posted:
May 14, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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