Head of Paid Search Job at Wpromote

Head of Paid Search

Wpromote

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

170000.00 - 200000.00 USD / Year

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Job Description:

We’re looking for a bold, inspiring Head of Paid Search to lead our largest and most influential discipline and help shape the future of our agency. This is a high-impact leadership role for someone who commands the room at the executive level and shows up every day as a coach, mentor, and champion for their team. You’ll sit at the center of strategy, innovation, and growth — owning the vision for Paid Search while empowering an already exceptional team to push boundaries, sharpen their expertise, and raise the bar across performance, leadership, and business impact.

Job Responsibility:

Managing a team of 90+ individuals, with 6 direct reports
Working with Directors to determine the correct roles, responsibilities, and expertise needed to scale and grow paid search practice
Managing the recruitment, retention, and professional development of the department
Leading paid search strategy with emphasis on holistic, full-funnel approach
Serve as agency lead for all search POV’s
Evolve and implement futuristic ad tech and generative and/or agentic AI solutions for workflow optimization, performance optimization, data analysis, and media strategy
Providing growth mapping & goal setting, and performing annual formal performance reviews
Working directly with CEO, CRO, and SVP’s, and Client Services to spearhead agency new business and PR initiatives
Driving paid search work for the team, including strategy development, tactical expertise, and measurement of search programs
Identifying and determining paid search opportunities for all clients
Accountable for the quality of all paid search plans/strategies/services delivered to clients as well as client satisfaction
Acting as a central resource for information related to paid search and facilitating collaboration, knowledge sharing
Acting as key liaison with department heads, executive leadership, and account teams, to ensure investment and strategy alignment
Partnering with interdisciplinary teams, platform and technology partners, and agency leadership at large to develop and guide OKRs, cross-functional strategic initiatives, and special projects
Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and developing the roadmap for future success

Requirements:

Minimum of 6-10 years of experience in the development and implementation of media planning and buying strategies within the advertising industry
Specifically within Digital media with a focus on Paid Search in Google & Microsoft
Minimum of 4+ years of prior staff management, development and mentoring experience
Demonstrated ability to build and lead teams in a highly collaborative environment
Created high-level paid search strategies and integrate them into the overall marketing plan across various search platforms
Deep knowledge of all aspects of the search space: platforms, vendors, platform measurement, content creation, media, technology, UX
Strong Understanding of how creative, measurement tools, and audience play a role in the Search landscape
Proficient knowledge with Google & Bing ad planning/buying (self-serve)
The proven ability to be innovative and strategic in creating and managing a paid search discipline within an agency/business
Experience scaling paid search customer acquisition campaigns for a diverse range of clients and verticals (Must have: ecomm and lead gen experience)
Working experience managing multi-million dollar yearly media budgets
Ability to perform media performance analysis and create business plans to improve team output and client performance
Demonstrated ability to think strategically about complex issues
Willingness to monitor as needed outside of operational hours
Knack to delegate efficiently and manage internal media teams
A track record of participating in successful new business pitches
The ability to use consumer insights data, platform performance, and key paid search trends to inform the development of strategies and plans
Strong time and project management skills
Excellent oral, written, and interpersonal communication skills
including strong presentation skills
Active Paid Media certifications preferred

Nice to have:

Bachelor’s degree (BA/BS)
A Master’s degree in a related field is a plus
Nice to have: hospitality, entertainment, financial services, restricted verticles experience

What we offer:

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more
Annual performance bonus

Additional Information:

Job Posted:
January 05, 2026

Employment Type:

Fulltime

Work Type:

Remote work

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