Head of Paid and Organic Search Optimization

Wells Fargo is seeking a head of paid and organic search optimization who will focus on AI's impacts to the rapidly evolving search landscape. This enterprise role is responsible for developing strategies that account for changing economic models in paid search, organic search, aggregators and affiliates. This position will lead a center of excellence that recommends strategies and tactics that Wells Fargo can use as the industry transitions from purely search engine optimization (SEO) to answer engine optimization (AEO) and as paid search evolves to include players beyond Google/Bing and to appear next to large language model (LLM) generated content.