Head of Packed Beverages

Proactively leads core category management functions for the United States; oversees core category management functions for Canada. Frames and articulates strategic category priorities, including revenue, unit and gross margin targets, promotional activity sets, promotional mechanics, core/required product assortments and both near and long-term growth ambitions. Creates and delivers an executable category plan, to include merchandising principles, programming, operational processes, KPI’s, and other key metrics relevant to the organization’s broader merchandise ambitions. Leads team of direct report(s).