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Ticketek Entertainment Group Logo Ticketek Entertainment Group · -

Head of Owned Channels & eCom Sales

Australia, Sydney · Job Posted January 20, 2026
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Job Description

The Head of Owned Channels & eCommerce leads the strategy and execution of our owned digital sales engine. Responsible for maximizing revenue across web, app, and CRM, you will ensure our marketing ecosystem delivers personalized fan experiences at scale. Beyond digital performance, you are a master relationship manager, serving as the primary point of contact for our venues to align marketing strategy with commercial goals and contractual delivery.

Job Responsibility

  • Drive the overarching strategy for digital channels, including seasonal trading plans, priority event cycles, and sponsor integrations
  • Establish onsite merchandising frameworks and growth strategies to optimize channel performance
  • Oversee the governance and delivery of venue marketing obligations, acting as the primary senior liaison for digital performance and escalation
  • Lead venue engagement through strategy forums and business reviews, ensuring commercial alignment via standardized "Venue Marketing Blueprints" and SLAs
  • Partner with Commercial and Ticketing teams to manage feedback loops and ensure contractual compliance
  • Own the scalable operating model and "playbooks" for major music, sport, and theatre onsales
  • Standardize automated workflows, QA requirements, and content templates to enhance speed-to-market and ensure channel consistency
  • Lead the end-to-end trade operations function (CRM, Web, App), optimizing workflows to ensure activity is executed accurately and on time
  • Implement automation and "always-on" frameworks to reduce manual effort and improve operational efficiency
  • Drive the personalization strategy to deliver relevant "Next Best Actions" for fans across the digital ecosystem
  • Manage merchandising rules, priority ladders, and optimization frameworks through rigorous A/B testing and targeting
  • Establish KPIs and dashboards to monitor channel effectiveness, venue obligations, and fan engagement
  • Champion data-led decision-making by leading regular performance reviews with key stakeholders
  • Act as the central point of alignment between Product, Marketing, Ticketing, and Commercial teams
  • Influence the technology roadmap (MarTech, CMS, CRM) and lead the interface with the Design System to ensure brand consistency
  • Manage and develop a multidisciplinary team (Trade, CRM, Web, Automation), fostering a culture of accountability and operational excellence
  • Identify resource requirements and training needs to scale team capabilities in line with business growth

Requirements

  • 10+ years in digital marketing, B2B sales, trade marketing, ecommerce, or channel optimisation roles
  • Strong background in CRM, automation, merchandising, personalisation, or omnichannel strategy
  • Experience in ticketing, events, retail, travel, marketplace, or other high-volume transactional environments
  • Proven leadership in managing multidisciplinary teams
  • Experience in enterprise governance, rate cards, or contracted delivery models
  • Strong commercial acumen and experience with revenue-driving channel strategies
  • Deep understanding of digital merchandising, CRM, lifecycle, and automation
  • Highly analytical with strong decision-making skills
  • Expert in channel optimisation, fan/customer journey mapping, and personalisation
  • Exceptional stakeholder management, communication, and influence
  • Strong operational discipline, governance mindset, and structured problem-solving

What we offer

  • Complimentary event tickets
  • Birthday and volunteering leave
  • Wellbeing discounts & flu vaccinations
  • Paid parental leave & free employee support (EAP)
  • Global rewards and recognition
  • Learning, development & career pathways
  • A diverse, inclusive, and passionate team
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