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The role of organic is changing faster than most agencies are willing to admit. Zero-click is real, AI is rewriting how content gets found, and the old playbook is quietly becoming irrelevant. We're looking for a leader who gets that — and wants to build something that the rest of the industry is copying three years from now. As an SMT member reporting directly to the board, your job is driving revenue across organic channels and building a Rise way of doing things that's easy to buy, repeatable to deliver, and genuinely different.
Job Responsibility:
Own and evolve an organic growth proposition
Build sales materials
Standardise delivery
Work with technical director to build tools
Manage and grow a team of SEOs, content specialists, and organic strategists
Lead monthly team reviews
Report to SMT
Build talent pathways
Mentor senior leads
Create a culture
Run internal and external knowledge shares
Train the wider organisation
Hire well
Translate the CEO's vision into a real organic product and service roadmap
Own the agency's positioning, service offering, and market expansion
Champion and evolve our 'Search First' proposition
Set and oversee KPIs
Troubleshoot fast
Oversee cross-channel organic delivery
Create a universal, standardised way of proving value
Identify gaps in the market and build new services
Lead our thinking on emerging areas
Build agency IP
Own our audience insights strategy
Act as senior sponsor on key accounts
Personally lead a small handful as a billable strategist
Work closely with Client Services and Strategy on growth plans
Pitch and win high-value organic retainers
Help grow multi-service account wins
Work closely with Paid, Social, Tech, and Creative for integrated campaign delivery
Own key platform and tool partnerships
Define and continuously evolve best practice in SEO and organic disciplines
Requirements:
Deep expertise in SEO and content
Real understanding of how Digital PR and social/creator connect to organic growth