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Johnson Group Logo Johnson Group · -

Head of Organic Growth (SEO / CRO / AI Search)

United States · Job Posted June 03, 2026
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Job Description

Lead SEO, CRO, and emerging AI/Generative search (GEO) to drive organic performance.

Job Responsibility

  • Organic Growth Strategy & Leadership: Set and own the agency's organic growth strategy across SEO, CRO, and AI/Generative search. Translate client business goals into integrated organic roadmaps that ladder up to measurable revenue impact. Lead, mentor, and grow a team of SEO, CRO, and GBP specialists by setting standards, reviewing work, and developing career paths. Serve as the agency's senior point of contact for organic strategy in new business pitches, QBRs, and executive-level client conversations
  • SEO Strategy & Execution: Direct technical, on-page, content, and off-page SEO programs across a multi-client portfolio. Oversee site audits, keyword and topic strategy, internal linking, schema/structured data, site architecture, and authority-building. Partner with the Development Team on technical SEO requirements (Core Web Vitals, indexability, rendering, hreflang, structured data) and with content teams on topical authority and editorial planning
  • CRO & Experimentation Leadership: Own the agency's experimentation discipline. Set the testing roadmap, prioritization framework, and statistical rigor across client A/B and multivariate testing programs. Personally design and review high-stakes experiments. Partner with the CRO Specialist on platform execution (VWO, Optimizely, Convert), ensure clean tracking via GA4 and GTM, and translate test outcomes into permanent site changes and case studies
  • AI / Generative Search (GEO / AEO): Build and own JG's methodology for getting clients cited in AI-driven search surfaces such as Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and what comes next. Develop the agency's POV on content structure, entity optimization, citation-worthiness, and tracking AI visibility. Lead client education on the GEO/AEO shift and what it means for their organic strategy
  • Platform & Tool Expertise
  • Performance Reporting & Client Communication: Own the organic performance narrative across the portfolio. Build and present quarterly business reviews that connect SEO/CRO/GEO activity to revenue. Proactively flag pacing or performance concerns to Account Directors and the broader strategy team. Develop case studies that demonstrate the ROI of organic work and translate statistical outcomes into business impact
  • Strategy & Innovation: Stay at the front of search, experimentation, and behavioral analytics. Build JG's POV on how AI-powered personalization, predictive analytics, and generative answer engines change organic strategy. Contribute to the agency's external thought leadership and internal best practices

Requirements

  • 7+ years of progressive experience across SEO and CRO, with at least 2 years in a lead, manager, or director-level role is a necessary requirement for this role
  • Verifiable, hands-on experience with Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager (GTM) is mandatory
  • candidates without this experience will not be considered
  • Demonstrated proficiency in at least one enterprise A/B testing platform (VWO, Optimizely, or Convert) is required
  • Demonstrated proficiency in an enterprise SEO toolkit (Ahrefs, Semrush, Screaming Frog, Sitebulb, or equivalent) is required
  • A clear, evidence-based point of view on AI / Generative search (GEO / AEO) is required, including how content gets cited by Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini
  • Working knowledge of JavaScript, HTML, and CSS sufficient to scope test variations, troubleshoot tracking, and partner credibly with developers is required
  • Proficiency in Figma for design collaboration and wireframe review is required
  • Strong understanding of CRO best practices, including statistical significance, sample size calculation, and experiment design methodology is essential
  • Experience with heatmap and session recording tools (Microsoft Clarity, Hotjar, FullStory) is strongly preferred
  • Agency-side experience managing multi-client portfolios is strongly preferred
  • Experience leading or mentoring SEO, CRO, or local search specialists is strongly preferred
  • A college degree in Marketing, Analytics, Computer Science, UX Design, Business, or a related field is preferred
  • Exceptional organizational and time-management skills, with a proven ability to lead multiple concurrent client engagements simultaneously
  • Strong analytical skills and the ability to translate complex data into actionable, evidence-based recommendations
  • A curious and proactive, team-oriented attitude and a genuine passion for understanding user behavior and driving measurable business outcomes

Nice to have

  • Experience with heatmap and session recording tools (Microsoft Clarity, Hotjar, FullStory)
  • Agency-side experience managing multi-client portfolios
  • Experience leading or mentoring SEO, CRO, or local search specialists
  • A college degree in Marketing, Analytics, Computer Science, UX Design, Business, or a related field

What we offer

  • Flexibility to work from home with optional hybrid work environment for locals in our beautifully renovated downtown office (with paid parking)
  • 100% employer-paid health, dental, and vision insurance for employee AND two family members
  • 401k with company match
  • PTO, sick days, and paid holidays
  • Wellness stipend
  • Professional development opportunities
  • Company-wide social events like an annual lake day, team-specific retreats, and more
  • Summer Fridays
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