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Unilever Logo Unilever · Sales

Head of Omnichannel & CD Transformation

Thailand, Bangkok · Job Posted March 22, 2026
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Job Description

We are looking for a senior transformation leader to shape and deliver Unilever Thailand’s omnichannel strategy and Customer Development (CD/ Sales) transformation. This role will lead the modernization of how we win in market; across Modern Trade, General Trade, and hybrid channels by driving simplification, digitisation, AI enabled execution, and Perfect Store excellence. Thailand will act as a pilot market, setting new benchmarks for CD execution and performance culture.

Job Responsibility

  • Lead the end-to-end 1Unilever omnichannel strategy for Thailand, including organisation design, resource shifts, capabilities, and tools
  • Drive radical simplification and digitisation of CD processes, ways of working, and governance
  • Deploy best-in-class tools and AI solutions across Traditional Trade, Modern Trade, and hybrid channel models
  • Position Thailand as a pilot market for modernised CD execution and scalable best practices
  • Own and lead the 1Unilever Perfect Store strategy and national implementation, delivering step-change growth
  • Set and embed execution excellence standards, routines, and performance discipline
  • Ensure sustained execution quality across channels and customers
  • Deliver omnichannel growth, GT sales, and 1Unilever growth targets
  • Drive transformation of Dcom-Marketplace, Omni-channel and Social Commerce
  • Build CRM and D2C model for Unilever Thailand
  • Drive a strong performance culture, linking goals, performance management, and rewards across the CD value chain
  • Ensure robust commercial governance, including S&OP, promo management, and TTS/CPP spend control
  • Lead senior, top-to-top customer engagement across channels, including strategic negotiations and partnerships
  • Work closely with BU Commercial Leads, MT BU Leads, and Country Commercial leadership to deliver customer and business outcomes
  • Act as a senior integrator across BUs, resolving priorities, trade-offs, and execution issues

Requirements

  • Proven track record leading commercial strategy and large-scale transformation
  • Demonstrated success in building new revenue streams and business models
  • Strong experience in D-commerce, digital / social commerce, and CD digitisation
  • Multi-channel and multi-country experience, ideally including developed markets
  • Deep customer understanding and ability to lead senior-level customer relationships
  • Strong commercial acumen with disciplined approach to governance and value management
  • Highly effective stakeholder leadership, including navigating complexity across BUs
  • Data and technology savvy, with a digital and AI-enabled mindset
  • Enterprise thinker
  • Comfortable leading change, ambiguity, and transformation at scale
  • Leadership role model for performance culture, accountability, and growth mindset
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