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The Head of Membership Sales is responsible for driving the growth of Maslow’s membership community through proactive business development, strategic partnerships and sales leadership. This role combines outbound business development, broker and partner development, and sales team leadership. The successful candidate will identify where our ideal members spend their time — from industry events to professional networks — and build a real world and or digital presence for Maslow’s within those communities. You will also oversee a team of Membership Sales Managers responsible for converting inbound enquiries, while personally leading negotiations on larger office and study memberships.
Job Responsibility
Identify and build relationships within networks where Maslow’s ideal members gather, including industry events, professional communities, and relevant business groups. Represent Maslow’s at events, panels, and networking opportunities to generate high-quality membership leads
Maintain a strong network across London’s entrepreneurial, investment, advisory, tech and creative communities
Attend or host a minimum of two networking or industry events per week to develop new relationships and generate membership opportunities to include Maslow’s hosting curated membership lead events within Maslow’s houses, introducing prospective members to the spaces, community, and experience that define Maslow’s
Develop creative initiatives and partnerships that generate new membership opportunities, ensuring monthly sales targets are consistently achieved
Develop and manage relationships with commercial property brokers, workplace advisors, and relocation specialists who can introduce prospective member companies. Ensure 3rd party distribution platforms like Valve are regularly updated with study availability
Build a structured broker channel to drive larger office and study memberships through trusted intermediaries
Ensure brokers have a clear understanding of Maslow’s offer, pricing structure, and positioning. Cultivate priority broker relationships with regular engagement with brokers through updates, tours, lunches and events to strengthen referral flow
Lead the sales process for larger study and private office memberships, from initial engagement through to signed agreement. Support study annual or ad hoc renegotiations as required
Lead contract negotiations, ensuring terms align with Maslow’s commercial objectives while maintaining a thoughtful and professional member experience. Work closely with operations and finance to ensure contracts are structured effectively and executed smoothly
Lead and support two Membership Sales Managers responsible for managing inbound enquiries and closing membership sales across house
resident and study sales
Establish clear sales processes, targets, and performance expectations. Coach the team to ensure every interaction reflects Maslow’s tone of voice and hospitality ethos
Improve conversion rates from lead to signed deal through optimisations in the funnel
Produce clear and consistent sales reporting for senior leadership and stakeholders using Hubspot dashboards
Track performance across lead sources, conversion rates, membership mix, and revenue
Provide insights that inform marketing, partnerships, and membership strategy
Requirements
Strong business development and networking ability
A track record of hitting sales targets through proactive outreach and creative lead generation
Experience building broker or referral partner relationships
Confidence leading commercial negotiations and closing larger deals
Experience in membership, hospitality, property, coworking, or premium service environments
Experience leading and developing sales teams
Strong commercial judgement and analytical thinking
Alignment with Maslow’s values of care, curiosity, and commitment