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Head of Media

Spain, Baleares · Job Posted March 13, 2026
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Job Description

Our client is a globally recognized lifestyle brand operating at the intersection of design, creativity, and craftsmanship. With a strong international footprint and a growing direct-to-consumer presence, the company continues to invest heavily in its digital ecosystem to accelerate global e-commerce growth. As part of this digital transformation journey, the company is looking for a Head of Media to lead its global paid media strategy and elevate performance marketing to the next level. This role will combine strategic leadership with hands-on expertise in performance marketing. The position will oversee paid media investment globally, manage a small in-house team, and collaborate closely with cross-functional stakeholders across digital, data, brand, and technology. This is a newly created leadership role designed to strengthen the company’s ability to scale its digital growth and optimize media investments across international markets.

Job Responsibility

  • Define and execute the global paid digital media strategy aligned with e-commerce growth targets and brand objectives
  • Develop scalable acquisition strategies across the full digital customer journey
  • Oversee investment and performance across core channels including Paid Social, Search (SEM), Display/Programmatic, and Affiliates
  • Optimize campaigns to drive traffic, conversion, and customer acquisition while maintaining strong return on investment
  • Manage a significant global media budget and allocate spend effectively across channels, markets, and campaign types to maximize performance
  • Lead and develop a small team of performance marketing specialists, fostering a culture of experimentation, accountability, and data-driven decision making
  • Establish clear KPIs and reporting frameworks to track campaign effectiveness and contribution to e-commerce performance
  • Translate complex marketing and analytics data into actionable insights for senior leadership
  • Work closely with teams across E-commerce, Data & Analytics, Technology, and Brand to ensure paid media initiatives support product launches, promotional campaigns, and website optimization
  • Manage relationships with external media agencies and technology partners, ensuring best practices and continuous innovation in campaign execution
  • Identify and test emerging digital channels, ad formats, and marketing technologies to unlock new growth opportunities

Requirements

  • 8+ years of experience in performance marketing, paid media, or digital acquisition roles within a consumer-facing or e-commerce environment
  • Solid experience in leading a global or multi-regional paid digital media strategy and a team
  • Experience in fashion, retail, lifestyle, beauty, or consumer brands is highly valued
  • Proven experience managing multi-channel digital media strategies across platforms such as Google Ads, Meta Ads Manager, TikTok Ads, or programmatic platforms
  • Strong understanding of performance marketing KPIs, including ROAS, CAC, attribution models, and customer lifetime value
  • Experience managing digital media budgets and optimizing campaigns for scalable growth
  • Ability to translate data and analytics into strategic marketing decisions
  • Strong communication and stakeholder management skills
  • Full professional level of English

Nice to have

  • Familiarity with advanced analytics tools, BI platforms, and attribution modelling
  • Experience working in fast-growing digital or direct-to-consumer environments
  • Spanish is a plus

What we offer

  • Competitive compensation package including performance bonus
  • Hybrid working model (1 day remote)
  • Flexible working arrangements designed to support work–life balance
  • Access to employee benefits and wellness programs, including health-related benefits
  • Product discounts and employee perks typical of leading consumer brands
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