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Our client is a globally recognized lifestyle brand operating at the intersection of design, creativity, and craftsmanship. With a strong international footprint and a growing direct-to-consumer presence, the company continues to invest heavily in its digital ecosystem to accelerate global e-commerce growth. As part of this digital transformation journey, the company is looking for a Head of Media to lead its global paid media strategy and elevate performance marketing to the next level. This role will combine strategic leadership with hands-on expertise in performance marketing. The position will oversee paid media investment globally, manage a small in-house team, and collaborate closely with cross-functional stakeholders across digital, data, brand, and technology. This is a newly created leadership role designed to strengthen the company’s ability to scale its digital growth and optimize media investments across international markets.
Job Responsibility:
Define and execute the global paid digital media strategy aligned with e-commerce growth targets and brand objectives
Develop scalable acquisition strategies across the full digital customer journey
Oversee investment and performance across core channels including Paid Social, Search (SEM), Display/Programmatic, and Affiliates
Optimize campaigns to drive traffic, conversion, and customer acquisition while maintaining strong return on investment
Manage a significant global media budget and allocate spend effectively across channels, markets, and campaign types to maximize performance
Lead and develop a small team of performance marketing specialists, fostering a culture of experimentation, accountability, and data-driven decision making
Establish clear KPIs and reporting frameworks to track campaign effectiveness and contribution to e-commerce performance
Translate complex marketing and analytics data into actionable insights for senior leadership
Work closely with teams across E-commerce, Data & Analytics, Technology, and Brand to ensure paid media initiatives support product launches, promotional campaigns, and website optimization
Manage relationships with external media agencies and technology partners, ensuring best practices and continuous innovation in campaign execution
Identify and test emerging digital channels, ad formats, and marketing technologies to unlock new growth opportunities
Requirements:
8+ years of experience in performance marketing, paid media, or digital acquisition roles within a consumer-facing or e-commerce environment
Solid experience in leading a global or multi-regional paid digital media strategy and a team
Experience in fashion, retail, lifestyle, beauty, or consumer brands is highly valued
Proven experience managing multi-channel digital media strategies across platforms such as Google Ads, Meta Ads Manager, TikTok Ads, or programmatic platforms
Strong understanding of performance marketing KPIs, including ROAS, CAC, attribution models, and customer lifetime value
Experience managing digital media budgets and optimizing campaigns for scalable growth
Ability to translate data and analytics into strategic marketing decisions
Strong communication and stakeholder management skills
Full professional level of English
Nice to have:
Familiarity with advanced analytics tools, BI platforms, and attribution modelling
Experience working in fast-growing digital or direct-to-consumer environments
Spanish is a plus
What we offer:
Competitive compensation package including performance bonus
Hybrid working model (1 day remote)
Flexible working arrangements designed to support work–life balance
Access to employee benefits and wellness programs, including health-related benefits
Product discounts and employee perks typical of leading consumer brands