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Head of Media Trading

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Genius Sports

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Location:
United States , New York

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Category:
IT - Administration

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Contract Type:
Not provided

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Salary:

140000.00 - 175000.00 USD / Year
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Job Description:

The Head of Media Trading will oversee all programmatic trading across Genius Sports, managing the trading team and ensuring the company maximizes revenue opportunities through strategic and data-driven media buying. This role requires a deep understanding of the digital advertising ecosystem, programmatic platforms, audiences, deal curation and sports media, as well as the ability to optimize trading strategies, scale operations, and drive innovation. Due to the demands of the team there will be a player/coach element to this role including some hands on management of Tier 1 client accounts. Additionally, this role will play a key part in the evolution of Genius Sports buying ecosystem, working closely with product and development teams to enhance capabilities, improve automation, and refine audience targeting.

Job Responsibility:

  • Lead and manage the programmatic trading team, setting strategic direction, performance benchmarks, and best practices
  • Oversee the execution of all programmatic media buying across DSPs, SSPs, and data platforms, ensuring efficiency and performance
  • Develop and refine trading strategies to maximize revenue, increase yield, and improve campaign outcomes
  • Create and enforce global trading best practices, campaign setup checklists, optimization policies, and rigorous brand safety/suitability standards
  • Develop and execute a roadmap for programmatic media buying to align with Genius Sports’ broader media strategy
  • Identify new revenue opportunities within programmatic trading, including new ad formats, inventory sources, and data partnerships
  • Work closely with commercial teams to develop advertiser and brand solutions that leverage Genius Sports’ unique data assets
  • Stay ahead of industry trends, emerging technologies, and changes in ad tech regulations to maintain a competitive edge
  • Collaborate with analytics and data science teams to refine audience segmentation, targeting, and attribution models
  • Implement robust tracking, reporting, and measurement frameworks to assess trading performance and inform strategic decisions
  • Build, mentor, and develop a high-performing programmatic trading team
  • Foster a culture of innovation, agility, and continuous improvement within the team
  • Design an optimal organizational structure (e.g., centralized vs. distributed, channel-specific teams) that can scale with business growth
  • Implement comprehensive training and mentorship programs to build deep expertise, focusing on technical skills, leadership, and commercial acumen

Requirements:

  • 7+ years of experience in programmatic media buying, digital advertising, or ad tech, with a strong track record in trading leadership roles
  • Deep expertise in DSPs, SSPs, ad exchanges, DMPs, and data-driven trading strategies
  • Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions
  • Experience working closely with product and development teams to evolve media buying platforms or automation tools
  • Understanding of sports media, gaming, betting, or related industries is a plus
  • Strong stakeholder management skills, with experience collaborating across commercial, product, and engineering teams
  • Proficiency in ad tech tools, trading platforms, and analytics solutions

Nice to have:

Understanding of sports media, gaming, betting, or related industries

What we offer:
  • Variable compensation schemes
  • US benefits
  • 401k plans

Additional Information:

Job Posted:
December 08, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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