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Join our team at TUI and shape how we connect with our customers across all media channels. As our Head of Media Strategy & Planning, you'll develop and own a comprehensive media strategy that balances our brand and commercial objectives while optimizing our media investments.
Job Responsibility:
Define and develop a comprehensive media strategy that aligns with TUI's overall goals, balancing brand building with commercial performance across all channels
Lead strategic planning that adapts to market conditions, competitive activity, and changing consumer behaviors
Manage and optimize our media budget allocation, ensuring we're investing in the most effective channels to drive results throughout the customer journey
Collaborate closely with our media agencies, representing the region as the key point of contact and managing the performance rating framework
Partner with our Global Effectiveness team to extract insights from performance data and translate these learnings into actionable media strategies
Prioritize product lines, markets, and seasonal opportunities while managing commercial risk in collaboration with finance and commercial teams
Requirements:
Extensive experience in developing and implementing comprehensive media strategies across multiple channels
Strong understanding of media planning principles and budget optimization
Proven track record of aligning media strategies with business objectives and demonstrating return on investment
Analytical mindset to interpret complex data sets and derive actionable insights from marketing effectiveness tools and analytics frameworks
Experience managing agency relationships, including briefing, performance evaluation, and negotiation
In-depth understanding of the media landscape, consumer behavior, and competitive environment
Excellent interpersonal and communication skills to influence stakeholders across different levels and functions
What we offer:
Attractive remuneration
Discretionary bonus schemes
Generous travel benefits
Extensive health & well-being support
Flexible working
Dynamic working environment
Access to the TUI Learning Hub
Opportunities to work on global projects and teams
Involvement with local charity and sustainability initiatives like the TUI Care Foundation