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Head of Media Strategy & Planning

https://www.tui.com Logo

TUI

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Location:
United Kingdom , Luton

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Join our team at TUI and shape how we connect with our customers across all media channels. As our Head of Media Strategy & Planning, you'll develop and own a comprehensive media strategy that balances our brand and commercial objectives while optimizing our media investments.

Job Responsibility:

  • Define and develop a comprehensive media strategy that aligns with TUI's overall goals, balancing brand building with commercial performance across all channels
  • Lead strategic planning that adapts to market conditions, competitive activity, and changing consumer behaviors
  • Manage and optimize our media budget allocation, ensuring we're investing in the most effective channels to drive results throughout the customer journey
  • Collaborate closely with our media agencies, representing the region as the key point of contact and managing the performance rating framework
  • Partner with our Global Effectiveness team to extract insights from performance data and translate these learnings into actionable media strategies
  • Prioritize product lines, markets, and seasonal opportunities while managing commercial risk in collaboration with finance and commercial teams

Requirements:

  • Extensive experience in developing and implementing comprehensive media strategies across multiple channels
  • Strong understanding of media planning principles and budget optimization
  • Proven track record of aligning media strategies with business objectives and demonstrating return on investment
  • Analytical mindset to interpret complex data sets and derive actionable insights from marketing effectiveness tools and analytics frameworks
  • Experience managing agency relationships, including briefing, performance evaluation, and negotiation
  • In-depth understanding of the media landscape, consumer behavior, and competitive environment
  • Excellent interpersonal and communication skills to influence stakeholders across different levels and functions
What we offer:
  • Attractive remuneration
  • Discretionary bonus schemes
  • Generous travel benefits
  • Extensive health & well-being support
  • Flexible working
  • Dynamic working environment
  • Access to the TUI Learning Hub
  • Opportunities to work on global projects and teams
  • Involvement with local charity and sustainability initiatives like the TUI Care Foundation

Additional Information:

Job Posted:
March 04, 2026

Work Type:
Hybrid work
Job Link Share:

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