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Head of Media & Digital

Egypt, Obour · Job Posted May 29, 2026
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Job Description

Set media investment priorities aligned with national tourism and market objectives. Oversee media planning and buying across markets to ensure efficient and effective use of budget. Manage the media digital agency and hold partners accountable for delivery, performance, and compliance. Monitor media performance, and digital campaigns and recommend adjustments to improve efficiency and reach. Coordinate closely with Brand, Digital, PR, and Content teams to ensure media supports campaign priorities. Maintain oversight of annual media plans, budgets, and allocations across markets. Ensure transparency, accuracy, and accountability in media reporting and spend. Advise leadership on media strategy, investment decisions, and performance risks. Oversee the Authority’s digital presence and performance across platforms and campaigns. Coordinate digital execution in alignment with media, brand, and campaign priorities. Maintain oversight of digital platforms, tools, and technology used for campaign delivery.

Job Responsibility

  • Set media investment priorities aligned with national tourism and market objectives
  • Oversee media planning and buying across markets to ensure efficient and effective use of budget
  • Manage the media digital agency and hold partners accountable for delivery, performance, and compliance
  • Monitor media performance, and digital campaigns and recommend adjustments to improve efficiency and reach
  • Coordinate closely with Brand, Digital, PR, and Content teams to ensure media supports campaign priorities
  • Maintain oversight of annual media plans, budgets, and allocations across markets
  • Ensure transparency, accuracy, and accountability in media reporting and spend
  • Advise leadership on media strategy, investment decisions, and performance risks
  • Oversee the Authority’s digital presence and performance across platforms and campaigns
  • Coordinate digital execution in alignment with media, brand, and campaign priorities
  • Maintain oversight of digital platforms, tools, and technology used for campaign delivery

Requirements

  • Bachelor Degree from a reputable university
  • 15-20 years of relevant experience, Preferrably in a multinational Media Agency
  • Experience in Managing Big Brands
  • Excellent communication skills
  • Fluency in English is a must
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