Head of Media, APAC Job at Uber (Sydney)

Job Description

As the Head of APAC Media, you will lead Uber’s paid brand media strategy for the region. This encompasses planning, activation, and measurement for our key brand initiatives. Working closely with internal marketing teams, external media and creative agency partners, you will be responsible for driving a holistic media strategy. You and your team will act as the in-house media subject matter experts and develop innovative media plans to drive both brand and business results. You will lead strategic planning and media buying across major media partners and tech platforms, identifying the right channel mix and partnering with campaign leads to deliver best-in-class campaigns. You will also lead non-campaign projects aimed at upleveling our Media and Marketing infrastructure.

Job Responsibility

Lead and develop a team of internal media strategists focused on driving effective brand campaigns
Manage a sizeable external agency team to deliver best-in-class strategic plans and media activations across Uber and Uber Eats
Strong grasp of how attention works in modern media environments, including the interplay between reach, salience, mental availability and creative effectiveness
Deep understanding of marketing science, audience segmentation and data strategy, with an appreciation for evidence-based brand growth principles
Develop deep publisher and ad technology partnerships to ensure Uber has access to best-in-class media capabilities and stays ahead of industry trends
Partner with regional Marketing leads to manage a large scale media budget across Uber and Uber Eats
Drive media optimization to maximize the impact of in-flight campaigns
Drive meaningful media innovation grounded in data, consumer trends and best practices to create consumer impact
Collaborate closely with our in-house Performance Marketing team to ensure brand media strategies complement initiatives through the funnel
Act as a trusted partner and in-house subject matter expert to the broader organization, providing thought leadership and a clear vision for Brand Media

Requirements

10+ years of media strategy and planning experience across digital and offline media
Deep understanding of the APAC media landscape, competitive insights, and audience trends
Excellent stakeholder management across countries and timezones
A technical understanding of digital media platforms, ad serving, social media and programmatic
Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, MMM’s and engagement metrics
Deep understanding of marketing theory, including audience segmentation and data strategy
Media investment experience, including annual deal negotiations, JBP’s and working with third party auditors
Experience building and maintaining high-performing teams

Nice to have

A strong bias to action and a solutions-oriented approach
A highly strategic media thinker, with proven brand campaign leadership experience
Experience of the Japan media landscape is a plus
Effectively collaborate with leaders and team members at all levels in a global, matrixed organization
Strong communication skills with the ability to clearly deliver information to a variety of audiences
A track record of turning consumer insights and creative concepts into award winning media plans

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Head of Media, APAC

Job Description

Job Responsibility

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