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Lead end-to-end media strategy and execution across Unilever Malaysia, driving superior brand growth through data-driven, consumer-first, and social-first media excellence. Accountable for building best-in-class media capabilities, leveraging digital, data, and emerging platforms to maximize brand impact, deliver ROI, and accelerate marketing transformation.
Job Responsibility
Define and lead the end-to-end media strategy across all categories (BPC, Home Care, Foods) aligned to business and brand priorities
Drive social-first, digital-first media transformation across awareness, engagement, and commerce funnels
Translate consumer insights, market trends, and data into growth-driving media strategies
Own integrated media planning and deployment across all channels (digital, social, search, e-commerce, TV, OOH)
Lead agency partners to deliver best-in-class execution and continuous optimization
Ensure campaigns are culturally relevant, data-driven, and performance-led
Establish robust measurement frameworks, KPIs, and attribution models
Continuously optimize media investments using real-time data and analytics
Deliver maximum ROI and productivity of media spend through disciplined budget management
Act as the primary interface with media agencies, publishers, and platforms
Build strong partnerships to unlock innovation, value, and preferential access
Collaborate with procurement to drive cost efficiency and media productivity
Lead adoption of new media technologies, platforms, creator ecosystems, and AI-driven solutions
Build first-party data and audience-led media planning capabilities
Continuously identify emerging opportunities to future-proof media strategy
Lead and develop a high-performing media team
Upskill the organization in media, digital, and data capabilities
Partner cross-functionally with Brand, CD, CMI, and Finance teams to drive integrated growth
Requirements
10+ years experience in media, digital marketing, or related roles, preferably in FMCG or leading agencies
Strong expertise in digital, social, performance media, and emerging platforms
Proven track record of leading end-to-end media strategy and delivering business impact
Strong understanding of media planning, buying, measurement, and analytics
Strong commercial acumen with an ROI-driven mindset
Experience managing agencies and complex stakeholder environments
Strong analytical skills with ability to translate data into actionable insights