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Head of Media and Digital

Malaysia, Kuala Lumpur · Job Posted June 16, 2026
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Job Description

Lead end-to-end media strategy and execution across Unilever Malaysia, driving superior brand growth through data-driven, consumer-first, and social-first media excellence. Accountable for building best-in-class media capabilities, leveraging digital, data, and emerging platforms to maximize brand impact, deliver ROI, and accelerate marketing transformation.

Job Responsibility

  • Define and lead the end-to-end media strategy across all categories (BPC, Home Care, Foods) aligned to business and brand priorities
  • Drive social-first, digital-first media transformation across awareness, engagement, and commerce funnels
  • Translate consumer insights, market trends, and data into growth-driving media strategies
  • Own integrated media planning and deployment across all channels (digital, social, search, e-commerce, TV, OOH)
  • Lead agency partners to deliver best-in-class execution and continuous optimization
  • Ensure campaigns are culturally relevant, data-driven, and performance-led
  • Establish robust measurement frameworks, KPIs, and attribution models
  • Continuously optimize media investments using real-time data and analytics
  • Deliver maximum ROI and productivity of media spend through disciplined budget management
  • Act as the primary interface with media agencies, publishers, and platforms
  • Build strong partnerships to unlock innovation, value, and preferential access
  • Collaborate with procurement to drive cost efficiency and media productivity
  • Lead adoption of new media technologies, platforms, creator ecosystems, and AI-driven solutions
  • Build first-party data and audience-led media planning capabilities
  • Continuously identify emerging opportunities to future-proof media strategy
  • Lead and develop a high-performing media team
  • Upskill the organization in media, digital, and data capabilities
  • Partner cross-functionally with Brand, CD, CMI, and Finance teams to drive integrated growth

Requirements

  • 10+ years experience in media, digital marketing, or related roles, preferably in FMCG or leading agencies
  • Strong expertise in digital, social, performance media, and emerging platforms
  • Proven track record of leading end-to-end media strategy and delivering business impact
  • Strong understanding of media planning, buying, measurement, and analytics
  • Strong commercial acumen with an ROI-driven mindset
  • Experience managing agencies and complex stakeholder environments
  • Strong analytical skills with ability to translate data into actionable insights
  • Proven leadership and team management experience

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