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McCarthy Recruitment Logo McCarthy Recruitment · -

Head of Marketing

United Kingdom, Kendal 47000.00 - 52500.00 GBP / Year · Job Posted June 28, 2026
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Job Description

An ambitious and growing business is looking to appoint a commercially focused Head of Marketing to take full ownership of its marketing strategy and performance. This is a high-impact role where you’ll lead from the front—driving revenue, customer acquisition, and retention through data-led, performance marketing. If you’re someone who thrives on turning insight into action and delivering measurable growth, this is an opportunity to truly make your mark. You’ll operate as a central figure across the business, working closely with senior stakeholders and embedded business partners to ensure marketing is aligned, agile, and delivering real commercial value. This is not just strategy—it’s hands-on execution at pace.

Job Responsibility

  • Owning and delivering the marketing contribution to revenue, pipeline, and profitability
  • Executing growth strategies aligned to wider business objectives
  • Managing and optimising marketing budgets with a clear focus on ROI and performance
  • Building a data-driven marketing engine with testing, optimisation, and clear reporting
  • Owning key metrics including CAC, LTV, conversion rates, and attribution modelling
  • Leading multi-channel acquisition strategies (paid media, SEO, email, partnerships, content)
  • Driving campaign planning, execution, and performance analysis across the full funnel
  • Developing insight-led, targeted campaigns based on customer and market data
  • Partnering with senior stakeholders and commercial teams to align on targets and delivery
  • Leading and influencing a marketing function, including external agencies and internal partners
  • Owning marketing technology, ensuring accurate tracking, reporting, and automation

Requirements

  • Proven experience in a senior marketing or Head of Marketing role with clear commercial impact
  • Strong background in performance marketing and revenue growth
  • Highly analytical, with a deep understanding of marketing metrics and attribution
  • Hands-on experience across digital channels and growth funnels
  • Experience working across multiple stakeholders or within a matrix-style organisation
  • Strong leadership and stakeholder management skills
  • Ability to balance strategic thinking with hands-on execution
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