Head of Marketing Job at Robert Half (Canton)

Job Description

The Head of Marketing, reporting to the CEO, is a strategic leader responsible for developing and executing the company’s marketing strategy, driving demand generation, and building brand awareness. This player-coach role leads and mentors the marketing team, oversees operations across paid, owned, and earned channels, and ensures strong execution of marketing campaigns.

Job Responsibility

Developing and executing the company’s marketing strategy
Driving demand generation and building brand awareness
Leading and mentoring the marketing team
Overseeing operations across paid, owned, and earned channels
Ensuring strong execution of marketing campaigns
Setting and aligning marketing strategies with business goals and supporting quarterly planning
Overseeing the marketing budget, vendor management, and ROI analysis
Leading demand generation initiatives, optimizing lead journeys, and collaborating closely with Sales to drive pipeline growth
Managing strategies for website performance, SEO, and conversion optimization
Directing marketing operations and analytics across platforms such as HubSpot and Salesforce, and leveraging data and insights for continuous improvement
Overseeing content, creative, and brand strategy to ensure consistency and quality across all channels and materials
Leading PR, partnerships, and experiential marketing efforts, including trade shows and post-event analysis
Implementing AI-enabled solutions to enhance campaign speed, consistency, and effectiveness while protecting brand integrity

Requirements

10+ years of B2B marketing experience
At least 5 years in a leadership position
Prior people management/development experience
Strong expertise across demand gen and lead gen
Knowledge of modern marketing channels
Experience managing modern tech stacks including automation, analytics, and AI tools
Hubspot and Salesforce experience required
Proven track record of creating and leading marketing strategies, demand generation, and brand growth
Deep expertise in paid, owned, and earned media channels, SEO, PPC, CRO, and modern marketing technologies (CRM, automation, analytics, AI tools)
Experience building and managing high-performing, agile teams and working with agencies or external partners
Strong strategic planning, budget management, and cross-functional leadership
Highly collaborative
works closely with Sales and executive leadership
Hands-on approach to content, campaign, website, and lead management
Demonstrates strong business acumen, effective prioritization, and ability to measure ROI and channel performance
Excellent communicator, creative leader, and brand steward

Nice to have

Experience in the meetings, events, and destination management spaces
Familiarity with marketing for high-consideration services or meetings/events ecosystem

What we offer

Medical, vision, dental, and life and disability insurance
Eligible to enroll in company 401(k) plan
Access to top jobs, competitive compensation and benefits
Free online training

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