Head of Marketing Jobs

GUS Germany GmbH

Location:
France, Paris

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for a new colleague to join our Global Marketing Team, taking care of BSBI’s France campus, on a full-time basis starting as soon as possible. As Head of Marketing France, you will lead BSBI’s marketing strategy and execution in the French market. You will be responsible for driving brand awareness, student recruitment, and local engagement in line with BSBI’s international growth objectives. Working closely with the Regional Director Marketing and other members of the Global Marketing Team, you will ensure that BSBI’s values — creative, dynamic, forward-thinking, and entrepreneurial — are reflected in all marketing activities.

Job Responsibility:

Develop and execute the annual marketing strategy for BSBI France, aligned with BSBI’s global goals
Build and strengthen BSBI’s brand presence in France across digital, social, and traditional media channels
Lead local campaign planning and execution for student recruitment, including partnerships, events, and PR
Oversee the production of localized marketing materials consistent with BSBI’s brand guidelines and tone of voice
Manage marketing performance reporting and optimize campaigns for lead generation and conversion
Collaborate with admissions, academic, and central marketing teams to ensure strategic alignment
Manage local marketing budgets, ensuring effective ROI and efficient use of resources
Foster relationships with key stakeholders in the French higher education landscape

Requirements:

Bachelor’s degree in Marketing, Business, or related field
Master’s degree preferred
At least 5 years’ experience in marketing, including 2+ years in a leadership role, preferably in higher education
Proven success in developing and executing marketing strategies in France
Strong understanding of digital marketing (SEO, PPC, CRM, social media, content marketing)
Fluency in French and English (written and spoken)
Excellent communication and leadership skills with the ability to manage cross-functional collaboration
Analytical mindset with experience using data to drive decision-making

Nice to have:

Experience working in international or multi-campus educational environments
Familiarity with the private education sector and student recruitment marketing
Understanding of the higher education regulatory and competitive landscape in France

What we offer:

An international environment with a multicultural audience and a meaningful social impact
Support in achieving your professional goals and development
Opportunities for career growth alongside BSBI, including leadership roles
Extensive training to equip you with the knowledge and skills needed to excel
Work in a young, dynamic and positive culture that fosters collaboration
Be at the forefront of an exciting educational opportunity, leading the way forward and growing with BSBI

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

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Head of Marketing