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Apollo GraphQL is hiring a Head of Marketing to lead our marketing function during a transformational period for the company, as we expand from our position as the leading GraphQL platform into the emerging AI agent middleware market. This is a player-coach role: you’ll set marketing strategy and personally execute high-impact work across product marketing, demand generation, web, and PR/AR while building and managing the team. You’ll work closely with Product, Sales, and Developer Relations to position Apollo as essential infrastructure for the next generation of AI-native applications.
Job Responsibility:
Own and execute product marketing for Apollo’s GraphQL platform and agentic middleware products, including positioning, messaging, competitive intelligence, and sales enablement
Build and run demand generation programs that drive qualified pipeline, with clear attribution and ROI measurement
Lead Apollo’s website and LLM content strategy and execution, optimizing for developer experience and conversion
Partner with Sales to align on targets, enablement needs, and feedback loops
Collaborate with Developer Relations on community programs and content strategy
Plan and execute major events including Apollo Summit
Build, mentor, and manage the marketing team as we scale
Requirements:
8+ years of B2B marketing experience, with at least 3 years in a leadership role at a developer tools, infrastructure, or enterprise software company
Proven track record in product marketing: developing positioning, messaging, and go-to-market strategies for technical products
Hands-on demand generation experience with demonstrated ability to build and optimize pipeline-generating programs
Experience marketing to developer audiences with understanding of developer buying behavior and community dynamics
Strong written and verbal communication skills with ability to translate complex technical concepts
Demonstrated comfort with both strategic planning and hands-on execution in a lean team environment
Nice to have:
Experience with GraphQL, APIs, or developer infrastructure products
Background in AI/ML infrastructure or familiarity with the AI agent ecosystem
Experience with analyst relations (Gartner, Forrester) and category creation
Track record of building and scaling marketing teams at growth-stage companies
Active user of AI tools in marketing workflows (content creation, automation, analytics)