Head of Marketing

• Build and execute an Australia marketing strategy that drives revenue, strengthens brand performance, and acquires customers profitably
• Own the full marketing budget, overseeing forecasting, pacing, investment decisions, and reporting to leadership
• Champion a data led approach, using insights to refine strategy, optimise targeting, and improve efficiency across the funnel
• Lead and optimise the full channel mix across Meta, Google, YouTube, TV, OOH, referrals, and partnerships to drive efficient acquisition and revenue growth
• Strengthen organic discovery through SEO and integrated content programs
• Partner with the Global Head of Retention on local CRM, retention, and advocacy programs
• Refine channel strategy through data, audience insights, and structured testing to improve effectiveness and efficiency
• Identify opportunities within existing and emerging channels to unlock incremental growth
• Lead a unified marketing team across growth, brand, creative, production, and CRM
• Guide channel specialists, creatives, strategists, editors, and production talent to deliver strong storytelling and high performing creative across key platforms
• Build a culture of experimentation, fast iteration, and insight led decision making to lift CVR, AOV, ROAS, and long term brand strength
• Build and execute a structured experimentation roadmap across channels, creative, landing pages, and lifecycle touchpoints
• Implement A/B, incrementality, and MMM testing to drive continuous improvement
• Stay across emerging platforms, formats, media innovation, and algorithm shifts to ensure Koala stays competitively sharp

• 7+ years of experience in performance or growth marketing
• Proven track record of scaling a D2C e-commerce brand and managing large-scale advertising budgets to drive paid channel growth
• 3+ years of direct experience leading, mentoring, and developing high-performing marketing teams
• Deep, hands-on expertise across paid marketing mix, in particular Paid Social (Meta, TikTok), SEM (Google Ads)
• Experience across SEO, CRM, Affiliates, TV/BVOD also a strong plus
• Advanced in Excel and highly proficient in analytics tools (e.g., Google Analytics, Looker, Tableau)
• Strong understanding of brand marketing principles and demonstrated capability in overseeing a brand and local creative function

Experience across SEO, CRM, Affiliates, TV/BVOD

• Hybrid working
• Generous time off - volunteer, parental, Koala life leave and more
• Fully stocked kitchen with an emphasis on healthy local produce
• Pet-friendly Treehouse
• Free Koala products with ‘mates rates’ for your friends and fam
• Access to Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support
• Learning Management platform Juno, as well as individual and team growth budgets and dedicated days
• BCorp Certified, WWF Partnership, volunteer days