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Head of Marketing for The Venues Collection, responsible for leading and delivering the marketing strategy for the hotel division of Compass Group UK & Ireland, specialising in meetings, events, and accommodation. This is a hands-on leadership role requiring both strategic vision and personal delivery, working closely with the Commercial Director.
Job Responsibility:
Leading and delivering the marketing strategy for the hotel division
Driving revenue growth, increase venue bookings, and build brand awareness across a diverse portfolio of properties
Taking full ownership of planning, execution, and performance measurement across predominantly digital channels
Supporting the hotel teams with local marketing initiatives
Translating business priorities into integrated, measurable marketing activity
Staying abreast of market trends, competitor activity, and customer insight
Presenting marketing performance and strategic recommendations to the Commercial Director and SLT team
Requirements:
Lead the development and delivery of the annual marketing strategy and plan
Own and execute the digital marketing programme, including paid search (PPC/Google Ads), paid social (LinkedIn, Meta), SEO, email marketing, and content marketing
Take a hands-on approach to campaign setup, management, and optimisation across digital channels
Oversee the performance and ongoing development of The Venues Collection websites
Manage CRM and email marketing activity
Manage the organic social media presence across relevant platforms
Plan, manage, and deploy the marketing budget
Develop and execute integrated campaigns to drive meetings and events enquiries, accommodation bookings, and brand preference
Manage agency and supplier relationships
Act as the brand guardian for The Venues Collection
Develop and commission compelling content that showcases the portfolio
Define and report on marketing KPIs
Use data and analytics to continuously optimise campaign performance
Line manage the existing marketing resource
Work closely with venue teams and sales colleagues
Manage Group comms & PR activity for The Venues Collection