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Our thriving B2C client was founded in 2019. They’re a documents platform that builds high-traffic products and tools that help people create, manage, and optimize the documents that matter most – resumes, PDFs, contracts, and beyond. They have scaled their flagship product to over $20 million in annual revenue and 400,000 monthly users across their whole portfolio – almost entirely through paid search. No outside funding. No brand or content investment to speak of. Just a high-performing team, products people need, and a paid acquisition machine that works. Their flagship product is a high-intent, emotionally resonant category where millions of people are actively searching for help at pivotal moments in their professional lives. The product is mature. The business is profitable. And brand and content marketing has never been touched. The Head of Marketing will be the first dedicated brand and content hire in the company’s history.
Job Responsibility
Brand and content strategy — built from zero, anchored in CAC economics and conversion impact
Short-form video and UGC creative production — from concept and brief through to launch
Channel strategy and budget allocation across paid social, organic, and retargeting
You will have creative control over the marketing budget
Creative testing and iteration in close collaboration with the CMO
Campaign ideation with conversion economics built in
Requirements
Built brand or content marketing from 0?1 at a product, B2C company
Fluent in performance economics – CAC, LTV, CVR, and how creative decisions affect all three
Proven experience managing and directing video-based creative production, including UGC
Comfortable evaluating campaigns by allocating total investment against per-user cost and profitability
Experienced managing agencies and contractors without significant internal team support
Thrives in a founder-led, lean, remote-first environment
Nice to have
Background that bridges performance or growth marketing and brand strategy
Familiarity with short-form video platforms and creative research tools such as Meta Ads Library and TikTok Creative Center
Production experience
Understanding of how different creative approaches yield different user quality, not just volume
Direct response experience with an instinct for content that converts, not just content that resonates
Experience marketing to high-intent consumer audiences — career, productivity, or adjacent verticals a plus