Head of Marketing Job at Van Kaizen

Head of Marketing

Van Kaizen

Location:
Malta

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Our client operates a gambling business in Malta and is looking for an experienced Head of Marketing to lead and scale the marketing function. This role shapes the brand, drives customer acquisition, and ensures sustainable growth across markets. You should bring deep knowledge of iGaming, performance marketing, and regulatory frameworks. The role is based in Malta, onsite with flexibility. This role does not support relocation.

Job Responsibility:

Marketing Strategy & Leadership: Develop and execute a comprehensive marketing strategy aligned with business goals
build, lead, and mentor a high-performing marketing team
define KPIs and manage performance across all marketing channels
Customer Acquisition & Growth: Drive player acquisition through performance marketing channels
optimise conversion funnels and customer journeys
oversee CRM strategy including retention, reactivation, and lifecycle marketing
own and optimise key performance and conversion rates across all acquisition channels
Brand & Positioning: Establish and strengthen brand identity across target markets
ensure consistent messaging across all channels and touchpoints
lead creative direction and campaign development
Regulatory & Market Expertise: Ensure all marketing activities comply with local regulations and responsible gaming standards
adapt strategies to different regulated markets and cultural nuances
work closely with legal and compliance teams
Affiliate & Partnership Management: Develop and manage affiliate programs and strategic partnerships
negotiate commercial agreements and optimise ROI
Data & Analytics: Use data-driven insights to inform decision-making and optimise performance
oversee marketing analytics, attribution models, and reporting frameworks
Cross-Functional Collaboration: Collaborate with relevant stakeholders to align strategies
provide market insights to support product development and localisation

Requirements:

Proven experience in a senior marketing role within the iGaming industry
Strong understanding of regulated markets, especially UK and Canada, New Zealand, Chile, Finland, Norway, Andorra, Luxemburg, Malta, and Nigeria
Expertise in performance marketing, CRM, and affiliate channels
Demonstrated ability to scale marketing functions in a startup or high-growth environment
Solid understanding of compliance and responsible gaming practices
Strong leadership and team-building skills
Analytical mindset with experience using marketing data and tools
Excellent communication and stakeholder management skills

What we offer:

Flexible working environment
Health insurance
Supportive and collaborative team culture
Career growth opportunities
Modern, spacious, and bright office
On-site gym to support your well-being

Additional Information:

Job Posted:
April 19, 2026

Work Type:

On-site work

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