Head of Marketing Job at Tototheo Global (Limassol, or Pireaus)

Head of Marketing

Tototheo Global

Location:
Cyprus , Limassol, or Pireaus

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Head of Marketing leads the company’s marketing strategy and execution across two core markets: Maritime sector (with primary focus on shipping companies, fleet operators, and ship managers) and B2B Enterprise clients across multiple industries. The role is responsible for positioning the company’s technology solutions in these markets, generating qualified demand, and supporting commercial growth through effective marketing campaigns and clear product messaging. The role also oversees marketing operations, including the use of HubSpot CRM and marketing automation, while leading and developing the marketing team.

Job Responsibility:

Develop and execute the company’s marketing strategy across maritime and enterprise markets
Define target customer segments, buyer personas, and value propositions for each market
Position the company’s technology solutions clearly and competitively within the maritime and enterprise ecosystems
Contribute to the company’s commercial planning and growth initiatives
Plan and oversee marketing campaigns designed to generate qualified leads and support revenue growth
Develop targeted campaigns for maritime and enterprise audiences, including digital and account-based marketing initiatives
Monitor marketing performance and optimize campaigns based on data and commercial impact
Ensure strong alignment between marketing activities and the sales pipeline
Translate complex technical solutions into clear and compelling value propositions
Support product launches and solution updates with appropriate messaging and marketing materials
Develop sales enablement content such as case studies, presentations, and industry insights
Work closely with commercial and technical teams to communicate product benefits effectively
Own and optimize the use of HubSpot CRM as the central marketing and lead management platform
Implement lead generation, segmentation, and marketing automation processes
Track marketing contribution to pipeline and report on campaign performance and ROI
Ensure alignment between marketing and sales processes within the CRM
Maintain a consistent and professional brand presence across all marketing channels and markets
Oversee the development of marketing content including website materials, digital campaigns, presentations, and industry publications
Strengthen the company’s visibility through thought leadership, digital marketing, and participation in relevant industry initiatives
Plan and oversee the company’s participation in key maritime exhibitions, conferences, and industry events
Support enterprise-focused events, webinars, and digital forums
Evaluate event effectiveness and ensure follow-up actions support lead generation and customer engagement
Lead and develop the marketing team, providing clear direction and support
Coordinate the work of the Digital Marketing Officer, Marketing and Creative Officer and Multimedia Designer to ensure effective campaign execution and high-quality creative output
Manage relationships with external marketing agencies and partners where required
Foster a collaborative, results-oriented marketing culture

Requirements:

Bachelor’s Degree in Marketing, Business, Communications, or a related field
5–7 years of experience in B2B marketing, preferably within technology-driven environment
2+ years of experience in a Team Leader role or people management position
Experience working with maritime/shipping or enterprise technology markets is highly desirable
Proven experience in digital marketing, demand generation, and marketing campaign management
Hands-on experience with HubSpot CRM or similar marketing automation platforms
Experience supporting complex B2B sales cycles and multi-stakeholder buying processes
Strong written and verbal communication skills in English

What we offer:

Work in an international, dynamic, and fun environment, at a growing company
Attractive remuneration package
Private Medical Health Insurance
Continuing education and training
Flexible hybrid work mode
13th salary (for Cyprus)
Half day leave on your birthday
Wellness Support – Unlimited access to our dedicated wellness platform for mental health resources, coaching and self-care tools

Additional Information:

Job Posted:
March 21, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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