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Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. From procurement to payment, Casechek automates workflows for vendor-supported surgical procedures. Our emergent Bill-Only solution provides a comprehensive system of record for hospitals and health systems to manage the complexity of surgical cases with implantable medical devices, expose hidden expenses, and surface revenue opportunities. We are seeking a Head of Marketing to own Casechek’s end-to-end marketing strategy—driving demand generation, brand, communications, and product marketing. Reporting directly to the Chief Commercial Officer (CCO) and partnering closely with Product Management and the broader Commercial teams, this leader will shape positioning, messaging, and go-to-market strategy while ensuring a deep understanding of customer needs and buying preferences.
Job Responsibility:
Own the development and execution of annual integrated marketing plans spanning brand, demand generation, digital, events, and product marketing initiatives
Drive product marketing strategy, including content creation, sales enablement, voice-of-customer research, and market analysis
Develop ongoing commercialization plans to ensure growth of new and existing solutions
Lead, mentor, and grow the current marketing team, building a culture of accountability and innovation
Develop talent to scale a small but high-impact department, aligning team structure and roles with company growth
Create and maintain messaging frameworks and solution playbooks to define product value, guide client-facing assets, and reinforce Casechek’s brand story
Stay ahead of industry trends and competitive developments
Conduct and synthesize voice-of-customer research to inform product and portfolio decisions and identify market opportunities
Oversee Sr. Marketing Specialist and broader team to deliver high-impact content and multi-channel campaigns that drive measurable pipeline growth
Develop and execute a sales-enablement strategy to communicate value propositions and economic benefits to the Commercial team and market
Manage marketing budget, set performance metrics, and report results to executive leadership
Partner with Product and Commercial teams to translate market insights into product requirements and successful launches
Requirements:
10+ years of progressive B2B SaaS marketing experience, including significant product-marketing leadership and broader marketing team management
Demonstrated experience leading, coaching, and scaling small marketing teams or departments in a high-growth environment
Proven track record driving measurable pipeline and revenue growth through integrated marketing programs
Experience collaborating with and presenting to senior executives and boards
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