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Head of Marketing

United Kingdom, Bracknell 40000.00 - 45000.00 GBP / Year · Job Posted October 07, 2025
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Job Description

Strategic Head of Marketing role responsible for developing, executing, and overseeing comprehensive marketing plans that align with company growth objectives. The role involves enhancing brand visibility and customer acquisition while managing both internal teams and external partners to maximise ROI on marketing investments.

Job Responsibility

  • Develop and implement marketing strategy that aligns with company goals and revenue targets
  • Actively contribute to the senior leadership team and wider business strategy
  • Define brand positioning and ensure messaging consistency across all platforms
  • Plan, launch, and manage integrated marketing campaigns across digital, content, print, PR, and events
  • Oversee creation of marketing assets such as websites, brochures, and videos
  • Lead performance marketing across SEO, PPC, email, and social media
  • Analyse website and campaign analytics to enhance user experiences and conversion rates
  • Set up dashboards to track KPIs and provide insightful reports on performance and market trends
  • Design and manage demand generation programs
  • Collaborate with Sales to align marketing and sales funnels effectively
  • Mentor and manage the marketing team, fostering a culture of innovation and accountability
  • Conduct performance reviews and support career development
  • Monitor industry trends and conduct market research to inform strategic decisions
  • Own and manage the marketing budget, ensuring cost-effectiveness and reporting on performance
  • Serve as the primary point of contact for marketing within the business, collaborating with various teams to drive alignment

Requirements

  • Proven experience in strategic leadership and campaign management
  • Strong background in digital marketing, reporting & analysis, and lead generation
  • Exceptional team leadership skills and a knack for stakeholder communication
  • Ability to identify market insights and manage budgets effectively

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