Head of Marketing Job at Plain (San Francisco)

Head of Marketing

Plain

Location:
United States , San Francisco

Category:
-

Contract Type:
Not provided

Salary:

220000.00 - 280000.00 USD / Year

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Job Description:

Plain is redefining customer support for the next generation of B2B companies. We're building the fastest, most powerful platform to help companies move beyond reactive support and build true customer relationships. Some of the world's most forward-thinking companies, like Cursor, Ashby, and Sanity, trust Plain to unify all customer interactions, enable faster team collaboration, and supercharge their workflows with AI. We're a small, tight-knit crew with offices in SF and London. This role is hybrid with 3 days a week in our SF office. Why this role is special: B2B customer support is undergoing a seismic shift. AI is transforming the way companies engage with customers, shifting support from a siloed function to a company-wide effort across Slack, Discord, and in-product experiences. Plain is at the center of that shift, and we're hiring our first Head of Marketing to own the story. We’ve been able to build the brand to date with minimal marketing resources, and we’re really excited about what we can do with an owner of the function. You'll build the narrative, own the full marketing function, and have real resources to grow a team. You'll inherit two strong players on day one (a Head of Demand Generation and a Head of Community) and report directly to Simon, our CEO.

Job Responsibility:

Own the narrative. Build the positioning and story that makes Plain the default choice for modern support teams
Make the message stick. Own consistency across every channel so the Plain story lands the same way whether someone finds us on Twitter, at an event, or in a sales conversation
Build the function. Grow the team from two to five-plus in year one. Stand up the operating model: narrative frameworks, launch infrastructure, tight feedback loops with Sales and Product
Drive GTM. Run a cohesive, experiment-driven go-to-market motion
Move the numbers. You'll know it's working when share of voice is growing, brand awareness is climbing, and inbound pipeline is getting stronger
Stay close to the business. Build tight feedback loops with Sales and Product so the narrative stays sharp and launches land with impact

Requirements:

Have led a marketing org at a B2B SaaS company and have a strong point of view on brand and narrative
Bring a product marketing mindset: you’re curious about the customer, the market, and the “why” before you think about the “what.”
Have proven experience owning a narrative from blank page to market
Have sharp instincts for what great marketing looks like, and the conviction to push for it even when it's uncomfortable
Care about pipeline and data-driven results just as much as you care about craft
Are energized by ambiguity. You don't need a playbook to get started
Can turn complex, technical ideas into clear and compelling stories
Want to build something meaningful alongside a founder, not just execute a plan

Nice to have:

Exposure to developer tools or technical buyers is a plus

What we offer:

Competitive comp structure
Competitive salary, and a generous option grant on employee-friendly terms
Team-wide offsites
Two global offsites per year in great locations, plus team-based offsites throughout the year
Generous time off
35 days annual leave - including public holidays - to take as you wish
First Friday of the quarter off
4 extra days off a year, a chance for all of us to recharge at the beginning of a quarter
Private Health Insurance
100% employee coverage, dental and vision, access to out-of-network care. Also included: life insurance
$100 Monthly Wellness Credit
Expense up to $100/month for your gym membership, ClassPass, monthly massage… you name it!
$1000 WFH stipend
If you join us remotely, you get a one-time $1,000 to set up your workspace and make sure you're productive
Retirement Planning
UK and Ireland: Employer matching up to 5%. USA: Contribute to your 401k pre-tax, with no employer match

Additional Information:

Job Posted:
April 05, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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