Head of Marketing

• Develop and implement a global marketing content and campaign strategy to deliver double-digit year-on-year growth (Sales/revenue/attendees) and optimise the quality of our audiences
• Streamline and optimise the customer journey and build retention campaigns to deliver 80% retention across all of our events
• Open up new revenue streams (for example delegate revenue) to deliver double- digit year on year new logo growth (Sponsors/Exhibitors/attendees)
• Effectively optimise and integrate multiple channels for all marketing campaigns, including social media, email, telemarketing and partnerships
• Define and deliver a strategy for managing and growing our marketing database and list-building/targeting campaigns and ROI
• Ensure a structured campaign analytics framework, across all channels, is updated and monitored to determine, communicate and build on measurable ROI of all activity
• Ensure marketing best practice is implemented for all channels
• Deliver multi-channel marketing campaigns that are data-driven, with a focus on increasing audience acquisition
• Build and maintaining excellent working relationships with stakeholders

• Experience with email marketing and industry-leading ESPs, ideally HubSpot and Salesforce
• Understanding of customer segmentation and optimising cross-sell, up-sell, win-backs, new business and cross-divisional opportunities
• Collaborative approach and experience working effectively with cross-functional teams
• Ability to manage multiple projects in a schedule-driven, fast-paced environment
• Excellent organisational and communication skills
• Ability to assess and prioritise campaigns based on business requirements
• Be an experienced performance marketer
• A positive and ‘can-do’ attitude
• Ability to work across different brands and projects
• Takes initiative and communicates clearly and efficiently with key stakeholders
• Proven experience in a B2B events marketing role with a global remit
• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum of 7 years of experience in marketing, with a focus on the healthcare industry and event marketing
• Proven track record of developing and executing successful marketing strategies for large-scale events
• Strong analytical skills and experience with market research and data analysis
• Exceptional communication and interpersonal skills, with the ability to build relationships with stakeholders at all levels

Benefits across health, finances, fitness, travel, tech and more