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Valon is hiring its first Head of Marketing to lead and scale a hybrid marketing function spanning both consumer (B2C) and enterprise SaaS (B2B) businesses. This is a foundational role that will shape Valon’s marketing strategy, infrastructure, and execution as we scale the platform across homeowners and top-tier financial institutions. As a Director or Senior Director-level hire, you will own Valon’s end-to-end marketing funnel — from lifecycle marketing and in-product engagement to enterprise product positioning and go-to-market enablement. You’ll collaborate closely with Product, Design, Engineering, and Revenue teams, and lay the groundwork for a growing marketing org. This is an opportunity to define how marketing at Valon operates — and to play a pivotal role in how we reach, engage, and retain our customers across both lines of business.
Job Responsibility:
Build and own the consumer lifecycle marketing strategy — focused on driving product adoption, personalization, and cross-sell within our existing homeowner user base
Build and scale core marketing infrastructure, working closely with product teams to shape internal tools that power segmentation, targeting, and measurement
Partner with Product and Engineering to design and scale personalized in-product messaging and communications (email, app, SMS, web)
Define Valon’s enterprise SaaS product marketing approach, including positioning, competitive messaging, collateral development, and field enablement
Lead go-to-market efforts for new financial products and services including insurance, lending, and property-related offerings
Hire, mentor, and manage a small but growing marketing team across content, brand, design, and copy
Define KPIs and analytics frameworks to measure and optimize performance across all marketing channels
Represent the voice of the customer (consumer and enterprise) across internal planning, product roadmap, and go-to-market initiatives
Requirements:
7–12 years of experience in digital marketing roles, with exposure to both B2C and B2B/enterprise environments
Proven track record scaling digital marketing functions with a strong data and experimentation mindset
Strong understanding of product marketing for technical or enterprise software, ideally in fintech, proptech, or regulated industries
Experience building marketing systems from the ground up — including selecting tools, defining workflows, and partnering with engineering teams
Analytical thinker comfortable navigating complex datasets to drive segmentation and ROI-positive marketing decisions
Strong people leadership and cross-functional collaboration skills
Nice to have:
Experience working in regulated sectors such as finance, lending, or insurance
What we offer:
competitive salary with a meaningful stake in the company via equity, and 401k plan
comprehensive medical, dental, & vision benefits
pre-tax deductions for public transportation, rideshare services, and parking expenses
Company wide orientation for you to successfully onboard and other learning & development opportunities including regular review cycles that feature 360 degree feedback
quarterly budgets for team and company outings
flexible paid time off, sick days, and 11 company holidays
12 weeks off for both birthing and non-birthing parents - fully paid