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Randstad Logo Randstad · -

Head of Marketing

China, Shanghai 900000.00 - 1200000.00 CNY / Year · Job Posted June 15, 2026
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Job Description

As the Head of Marketing, you will take full strategic and commercial ownership of the brand’s end-to-end marketing ecosystem in Mainland China. Your primary mission is to translate the global brand DNA into locally resonant, highly impactful strategies that drive brand equity, consumer acquisition, and omni-channel growth.

Job Responsibility

  • Develop the annual marketing roadmap and 360° integrated campaign calendar to boost brand awareness and penetration
  • ensure consistent brand tone and visual identity across all platforms
  • manage the overall marketing budget and P&L
  • optimize ROI, analyze sales trends, and collaborate with Supply Chain to align marketing rhythms with inventory
  • oversee social media strategies and drive the KOL/KOC framework, focusing on quality content seeding and strategic platform partnerships
  • partner with sales teams to design trade marketing strategies, visual merchandising guidelines, and in-store activations that drive traffic and conversion across DTC stores and retail channels
  • formulate the CRM and membership roadmap to maximize customer lifetime value, retention, and online-offline integration
  • gather market insights to adapt product storytelling and messaging to local consumer preferences and regulatory compliance
  • act as the key partner to the overseas headquarters, safeguarding global brand integrity while proactively championing local market needs

Requirements

  • Bachelor's degree or above
  • 10+ years of marketing experience in the premium beauty or FMCG industry
  • minimum of 5+ years in a senior team leadership role
  • proven end-to-end expertise across brand strategy, digital marketing, KOL ecosystem management, trade marketing, and CRM
  • deep knowledge of the China beauty landscape and omni-channel retail models
  • strong financial mindset with proven track record in P&L management, budget optimization, and driving marketing ROI
  • exceptional interpersonal skills to navigate global-local matrix organizations
  • fluency in English and Mandarin
  • entrepreneurial, decisive, result-oriented, and highly agile
  • ability to balance strategic thinking with hands-on execution
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