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We are conducting a confidential search on behalf of a high-growth financial organization headquartered in New York City. The product reduces friction, lower costs, and access more personalized financial products. This is a newly created role with full ownership of marketing strategy, execution, and team build-out. The Head of Marketing will lead the marketing organization end-to-end, spanning demand generation, product marketing, content, and brand. This leader will define the narrative, build the operating cadence, and create the systems needed to scale pipeline and brand awareness in the B2B fintech ecosystem. This role is ideal for a hands-on, builder-type marketing leader who thrives in fast-moving environments, is comfortable operating at both strategic and execution levels, and enjoys shaping something from the ground up.
Job Responsibility:
Own and integrate all core marketing pillars: demand generation, product marketing, content, and brand
Establish marketing operating rhythms, planning cycles, and cross-functional alignment with Sales and Product
Build, mentor, and scale a high-performing marketing team
Define and elevate the company’s brand, narrative, and market positioning in B2B fintech
Partner closely with executive leadership to support expansion into new customer verticals
Drive enterprise and mid-market pipeline growth through scalable GTM strategies
Build sales enablement to support an evolving enterprise sales motion
Oversee creative output and ensure consistent quality, messaging, and tone across channels
Requirements:
12+ years of experience across multiple marketing disciplines
3–5+ years in a senior marketing leadership role (Head of Marketing / VP)
Proven success leading B2B or enterprise marketing within growth-stage tech or fintech environments
Strong operator and strategist with depth in demand generation, product marketing, and content
Comfortable rolling up sleeves in a lean organization
Highly effective cross-functional partner to Sales, Product, and Executive teams
Data-driven and creative—equally fluent in pipeline metrics and storytelling
Builder mindset with comfort in ambiguity, speed, and experimentation
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