Head of Marketing Job at Dialpad (Tokyo)

Head of Marketing

Dialpad

Location:
Japan , Tokyo

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We’re seeking a Head of Marketing, Japan to join our growing global team based in Tokyo. In this role, you’ll own the end-to-end marketing strategy for Japan, driving brand awareness, pipeline, and revenue growth across SMB, Mid-Market, and Enterprise segments. You’ll serve as the senior marketing leader for the Japan business, partnering closely with Sales leadership to localize and execute go-to-market strategies that accelerate growth in the region.

Job Responsibility:

Own and execute the Japan marketing strategy, aligned with global priorities and localized for the Japanese market
Drive pipeline and revenue growth through a balanced mix of demand generation, brand, lifecycle, and field marketing initiatives
Lead the strategy and execution of onsite events, such as executive roundtables and large-scale conferences for 300+ attendees
Drive competitive market intelligence by performing deep-dive analyses against key players in the industry
Oversee the planning, execution, and optimization of all customer acquisition campaigns across digital and offline channels
Partner with Global Marketing to localize paid acquisition strategies, messaging, and creative for Japan
Build and scale Affiliate, CPL, and review site programs
Collaborate with Sales and Marketing Operations to design and execute ABM programs
Partner with Global Web and SEO teams to manage Japan domains and optimize localized SEO and content strategies
Lead local brand-building efforts, including messaging, positioning, PR, and market awareness initiatives
Work cross-functionally with Product Marketing, Content, Creative, and Revenue teams
Own the Japan marketing budget
Set clear objectives, KPIs, and forecasts across channels
Manage external agencies, vendors, and partners
Build, mentor, and develop a high-performing local marketing team

Requirements:

7+ years of experience in B2B marketing, including demand generation, growth, or regional marketing leadership roles
3+ years of people leadership experience, with a track record of building and scaling teams
Deep understanding of the Japan B2B market, buyer behavior, and go-to-market dynamics
Strong experience driving pipeline and revenue through integrated marketing programs
Hands-on experience with ABM strategies and platforms (e.g., 6sense, Demandbase)
Proven success managing and scaling paid acquisition, Affiliate, CPL, and review site programs
Solid understanding of SEO and content localization, with demonstrated impact on pipeline or revenue growth
Experience partnering closely with Sales on outbound, nurture, and field marketing programs
Strong budget ownership and forecasting experience
Highly analytical, with the ability to translate data into insights and clear recommendations
Excellent communication and stakeholder-management skills, with comfort presenting to senior leadership
Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities
Business-level fluency in Japanese and English

What we offer:

Competitive benefits and perks
Robust training program
Inclusive offices
Vibrant environment
Exceptional culture
Great Place to Work certified

Additional Information:

Job Posted:
February 14, 2026

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