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Randstad Logo Randstad · -

Head of Marketing

China, Shanghai Employment contract 800000.00 - 1000000.00 CNY / Year · Job Posted May 27, 2026
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Job Description

We are representing a highly successful, medium-sized European family-owned enterprise specializing in the cosmetics and pharmaceutical market. With a global footprint spanning over 60 countries, the company is rapidly expanding its presence in both the functional and non-functional personal care sectors. Operating out of Shanghai since 2015, they have achieved robust business growth across major eCommerce platforms (such as Tmall and JD) and leading offline retail chains (including Watsons, Sam's Club, and Costco), continuously expanding their product portfolio in the Chinese market. Backed by a strong financial foundation with a 7-digit annual turnover, the company is highly regarded for its innovative products. You will join a highly motivated and experienced team in the Shanghai office, with clear expectations to further grow. Experience a truly international working environment through regular exchanges with internal teams across Asia, the Americas, and Europe. Benefit from flat hierarchies and a culture of empowerment designed to help you drive an ambitious growth agenda.

Job Responsibility

  • Take responsibility for developing and refining the company's marketing strategy in close cooperation with the General Manager
  • Execute and constantly challenge marketing campaigns and individual marketing projects
  • Act as a team leader, managing marketing agencies and marketing vendors across China
  • Oversee traditional media planning and buying (e.g., TV/OTV)
  • Lead digital media efforts (SEM/SEO) and drive content seeding in cooperation with KOLs across all relevant platforms
  • Manage social media channels (e.g., WeChat, Weibo, Douyin, Xiaohongshu/RED) for both User-Generated Content (UGC) and brand-owned content
  • Ensure a clear understanding of KPI tracking for all marketing activities, maintaining a sales performance-oriented mindset
  • Leverage your performance marketing experience (e.g., ZTC) to drive results
  • Support Key Account Managers with new brand, product, and market launches
  • Coordinate with the German headquarters and other external teams on product packaging artworks and the creation of localized marketing assets
  • Communicate and collaborate with different internal and external teams at the HQ and with regional partners to garner support and resources
  • Promote the company's brands and elevate its corporate image within the Chinese market
  • Handle other jobs as assigned by the General Manager

Requirements

  • Bachelor’s degree or higher
  • Fluent in Mandarin Chinese and English
  • Proven working experience in a company's in-house marketing department or a marketing agency, backed by a strong background in content marketing
  • A sufficient understanding of online customer segmentation and consumer needs
  • Strong project management skills paired with a problem-solving, can-do attitude
  • Strong analytical skills and numerical understanding
  • A strong sense of responsibility and a deadline-oriented working style
  • Sound communication skills for both internal and external stakeholder management
  • Strong proficiency in PowerPoint and Excel
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