Head of Marketing Job at Tavus (San Francisco)

Head of Marketing

Tavus

Location:
United States , San Francisco

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We're seeking a Head of Marketing to lead our go-to-market strategy during a pivotal inflection point. You'll own brand positioning, product marketing, and category creation as we introduce PALs and expand our Conversational Video Interface (CVI) API to developers and enterprises worldwide. The unique challenge: Tavus is both a consumer and enterprise brand. You'll build marketing that resonates across prosumers discovering AI companions, developers integrating our API, and enterprise buyers deploying conversational AI at scale requiring you to craft viral cultural moments alongside rigorous B2B campaigns. This role reports directly to the CEO and will be instrumental in defining how the world understands human computing and Tavus's leadership in this emerging category.

Job Responsibility:

Define and own the 'human computing' category narrative, positioning Tavus as the definitive leader in AI human interaction
Build a world-class brand that resonates with developers, enterprises, and prosumers
Drive viral awareness moments and cultural conversations
Develop compelling messaging and positioning across multiple audiences: technical developers (API-first), enterprise buyers, and end-users
Lead thought leadership initiatives, executive visibility, and other activities
Own go-to-market strategy for PALs (consumer), CVI APIs (developers), and the Tavus Platform (enterprise)
Translate complex AI research (Phoenix-4, Raven-1, Sparrow-1) into compelling value propositions for technical and non-technical audiences
Create product narratives, sales enablement materials, case studies, and customer proof points
Partner closely with product and engineering to launch new features and capabilities
Collaborate with demand generation team to ensure messaging and positioning drive qualified pipeline
Build and scale the marketing function—recruiting, mentoring, and developing high-performing teams across product marketing, content, and brand
Foster a culture of experimentation, data-driven decision-making, and creative excellence
Collaborate cross-functionally with sales, product, engineering, and research teams
Partner closely with existing demand generation leadership to align on GTM execution

Requirements:

8+ years of marketing experience
At least 3+ years in leadership roles at consumer products industry, high-growth B2B SaaS or developer-focused companies
Proven track record building and scaling marketing from early stage ($5M-$50M ARR) through hypergrowth
Deep expertise in product marketing, brand strategy, and technical product marketing for developer-focused products
Experience with both product-led growth (PLG) and enterprise sales motions
Strong storytelling ability
Data-driven mindset with experience partnering with growth teams on pipeline and revenue metrics
Entrepreneurial builder mentality
comfortable operating in ambiguity and moving fast

Nice to have:

Experience marketing cutting-edge AI/ML products or foundational models
Background at companies that defined new categories or emerged as category leaders
Technical background or deep comfort working with engineering and research teams
Experience marketing to multiple personas: developers, technical decision-makers, and C-suite buyers
Strong network in AI, developer tools, or SaaS communities

What we offer:

Flexible work schedule
Unlimited PTO
Competitive healthcare
Gear stipends

Additional Information:

Job Posted:
February 18, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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