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Head of Marketing

Goodwin Recruiting

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Location:
United States, New York

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Category:
-

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Contract Type:
Not provided

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Salary:

110000.00 - 150000.00 USD / Year

Job Description:

Join a fast-growing SaaS startup in the e-commerce enablement space as the Head of Marketing. This is an exciting opportunity to build, lead, and scale a marketing engine for a company that develops beautifully designed, high-converting UX tools used by top online brands. If you are passionate about shaping the growth trajectory of a high-potential tech product and building a marketing function from the ground up, this role is for you.

Job Responsibility:

  • Lead the entire marketing function, focusing on growth, acquisition, lifecycle, and brand
  • Build and mentor a small, high-performance marketing team
  • Own marketing strategy, funnel optimization, and performance analytics
  • Launch data-driven campaigns across paid, social, search, partnerships, and content
  • Oversee lifecycle/CRM programs to improve retention and customer engagement
  • Collaborate cross-functionally with product, engineering, and leadership
  • Manage budget forecasting, reporting, and marketing operations
  • Develop messaging, content, and thought leadership for the brand

Requirements:

  • 5+ years of experience in marketing, ideally within SaaS, e-commerce, or tech
  • Proven track record of growing early-stage startups or emerging brands
  • Strong performance marketing skills and fluency in analytics
  • Experience with lifecycle/CRM and customer retention programs
  • Highly collaborative, hands-on, and comfortable in an unstructured environment
  • Exceptional communication and storytelling skills
  • Data-driven operator with a test-iterate mindset

Nice to have:

  • Experience in the Shopify ecosystem or e-commerce marketing tools
  • Experience building a marketing function from scratch
  • Familiarity with attribution modeling and funnel analytics
What we offer:
  • Comprehensive health, dental, and vision coverage
  • Flexible work environment with opportunities for professional growth
  • Collaborative culture that values innovation and creativity

Additional Information:

Job Posted:
December 08, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:
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