Head of Marketing Technology Job at Talkiatry (New York)

Job Description

We are seeking a Head of Marketing Technology to own, enable and transform Talkiatry’s website, lifecycle/crm, marketing data, landing page optimization systems. You will meaningfully advance our current capabilities, identifying opportunities and new technology (AI-included) to scale with Talkaitry’s growth. You will build a high-performing team, ensuring uptime, data accuracy, and governance while collaborating across functions like Growth Marketing, Product Marketing, Partnerships, Clinical Recruiting, Product, and Support.

Job Responsibility

Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Osano, Tag Manager, Twilio, Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow
Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem
Serve as the primary point of contact with Technology: Owning business requirements, partnering on technical specifications, and being the source of truth to enable marketing technology
Oversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms
Evolve our current capabilities around web measurement, testing, and compliant tracking
Overhaul and enhance our Lifecycle CRM tech stack. Resolve tech debt, implementation/re-implementation, and unify disparate systems
Partner with Growth Marketing to integrate and enable external advertising vendors
Maintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations
Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry’s commitment to privacy and compliance
Own the implementation, documentation and maintenance of web privacy tools (Osano)
Develop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements
Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives
Represent Marketing and serve as the primary point of contact with the Technology organization. You will own requirements gathering, inform technical specifications/implementation, and collaboratively groom martech priorities with Tech
Stay abreast to the latest development in this space and ensure our systems are AI-ready for a fast transition to emerging technologies

Requirements

Bachelors degree or a relevant experience
10+ years of experience in marketing technologies or operations with direct experience with CRM, CMS
Familiarity in regulated industries (e.g., HIPPA compliance, GDPR best practices, etc…)
Familiarity with HTML, CSS, Javascript and Figma
Familiarity with SEO and Accessibility standards
Strong project management and organizational skills
Deep understanding of data models, segmentation, SQL, data workflows and interfaces
Attention to detail with an analytical mind and outstanding problem-solving skills
Outstanding communicator, collaborator and teammate

What we offer

medical, dental, vision, effective day 1 of employment
401K with match
generous PTO plus paid holidays
paid parental leave

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