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Neo Financial Logo Neo Financial · IT - Administration

Head of Marketing Technology and Operations

Canada, Calgary, Toronto 110000.00 - 150000.00 CAD / Year · Job Posted February 20, 2026
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Job Description

At Neo, we are reimagining how Canadians experience financial products, making them smarter, simpler, and more rewarding. We are looking for a strategic and technical Head of Marketing Technology and Operations to bridge the gap between high-level customer strategy and technical execution. You won’t just be 'sending emails'; you will be the architect of our customer journey, responsible for the infrastructure, data integrity, and automation logic that powers every touchpoint from acquisition to advocacy. As the leader of this function, you will operate the marketing technology stack and the deployment of sophisticated, data-driven campaigns that drive retention, increase LTV, and reduce churn.

Job Responsibility

  • MarTech Architecture: Operate and optimize the marketing technology stack (e.g., Iterable, Intercom, FinAi, etc) You ensure these tools work together seamlessly
  • Data Governance: Partner with Data Engineering to ensure marketing triggers are accurate and that customer data is clean, accessible, and actionable
  • Automation & Scaling: Build and maintain complex lifecycle flows (onboarding, re-engagement, upsell) across email, SMS, push notifications, and in-app messaging
  • Operational Excellence: Establish the 'Center of Excellence' for campaign deployment, including QA processes, preference center management, and enterprise deliverability monitoring
  • Analytics & Attribution: Develop frameworks to measure the incremental impact of lifecycle programs. You don't just report on Open Rates
  • you report on incremental revenue and retention lift
  • Team Leadership: Lead and mentor a team of marketing operators and specialists, fostering a culture of technical precision and experimentation

Requirements

  • 8+ years in MarTech or Lifecycle Marketing, with 3+ years in a leadership role within a high-growth environment
  • Bachelor's degree in Engineering, Marketing, Business, Statistics, or a related field
  • Deep experience with marketing automation platforms (Iterable, Marketo, Braze, or Salesforce Marketing Cloud) and CDPs (Segment)
  • Strong SQL skills (plus) and proficiency in Excel/Google Sheets
  • experience with BI tools (Looker, Tableau) to interpret lifecycle data
  • Previous experience using HTML, CSS, or Handlebars for campaign template creation to support dynamic, personalized content
  • A logical and analytical thought process with the ability to translate high-level business goals into technical roadmaps
  • A passion for working in a high-velocity environment and the ability to digest technical information at a fast pace

What we offer

  • Offers Equity
  • Flexible Pay: You choose your mix of cash and equity in Neo
  • Total Rewards: You’ll receive competitive benefits, perks, and in some cases, role-specific short-term incentives reflecting impact, performance and support long-term ownership
  • All team members have a stake in Neo’s success and earn meaningful equity through stock options
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