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The organization is a prominent provider of digital payment solutions within the regional market. Reporting to the VP, Marketing. Leading a team of >10. SEA coverage.
Job Responsibility
Collaborate with the Regional Head and Go-To-Market (GTM) teams to accelerate customer acquisition across Southeast Asia
Direct the regional marketing roadmap and budget
Accountable for the end-to-end marketing strategy, including milestone setting and performance tracking
Key focus areas include brand development, market positioning, target segmentation, content strategy, digital growth, sales enablement, partner marketing, funnel optimization, and lifecycle management
Requirements
At least 10 years of marketing expertise within the fintech, financial services, or e-commerce industries
Demonstrated success in driving user acquisition, engagement, retention, and revenue expansion
Deep proficiency in digital channels, content creation, event management, and sales-integrated marketing strategies
Strong leadership background with a proven ability to manage marketing teams
Superior communication, analytical, and operational execution capabilities