Head of Marketing & Sales

• Develop the multi-year marketing & sales strategy, delivering it through measurable annual plans aligned to the organisational strategy and profit-for-purpose mission
• Champion occupancy, driving enquiry growth, pipeline quality and conversion through a consistent and welcoming resident and relative journey from enquiry to admission
• Develop and monitor key success measures, as well as monitoring marketing and sales confidence and competence in our homes
• Manage the Elizabeth Finn Homes brand, ensuring consistency of message and tone across all mediums and formats
• Produce high quality, resonant content that showcases our wonderful resident experience, colleague stories and leadership in the care sector
• Proactively develop each homes community engagement approach to maximise lead generation and wider visibility of our brand
• Build on Elizabeth Finn Homes’ existing local and national reputation through various approaches including thought leadership and case studies
• Ensure our digital presence across a range of platforms is delivering lead generation and local referrals through a range of approaches including SEO, Google Analytics etc
• Manage a range of third-party marketing resources to be high performing and value for money
• Provide the wider leadership with regular competitor and market intelligence to assess and adjust our position within the market as necessary
• Develop a consistent approach to internal communications, developing mechanisms to share and celebrate our residents, our people and our homes regularly to support overall engagement
• With the People Team, promote our employee value proposition to ensure engagement with new and existing talent
• Lead and develop a small, high-performing marketing and sales team that delivers impactful content
• Manage the annual marketing & sales budget, ensuring solid return on investment across all areas
• Be part of the Senior Management Team, contributing to the wider management and leadership of the organisation

• Experience of leading the marketing, sales communications or brand management for an organisation
• Experience of delivering occupancy, sales growth or commercial performance
• Experience of managing brand, PR, digital marketing and employer brand activities

Experience ideally within the care or healthcare sector

• Fully paid induction programme
• Enhanced pay for family leave
• Flexible hours
• 31 days holiday per year plus Bank Holidays
• Group pension plan with option to join the more generous scheme with a 9% employer contribution on a salary sacrifice basis
• Occupational sick pay after probation
• Opportunity to join company healthcare and cash plan schemes
• Car Allowance or Company Lease Car
• Wellbeing support through various initiatives including an employee assistance programme with free counselling and Mental Health First Aiders
• Free Blue Light card – provides members with thousands of amazing retail discounts
• Cycle to work scheme
• Long service awards
• Apprenticeships, continuous learning and development, professional development and study support opportunities
• Free DBS unless leaving during probation