Head of marketing (qsr f&b)

• Drive end-to-end brand strategy, performance marketing, promotions, CRM, new product launches
• Develop and oversee the annual marketing roadmap to align with business expansion and profitability goals
• Direct multi-channel campaigns across digital, performance, and social platforms to increase customer acquisition and retention
• Lead the strategy for new product introductions and seasonal promotions in collaboration with supply chain and operations teams
• Manage and mentor a high-performing team of specialists to foster a culture of rapid execution and data-led decision-making
• Oversee agency relationships and internal stakeholders to ensure brand consistency and optimized return on investment

• Minimum of 10 years of professional marketing experience
• At least 5 years in a senior leadership capacity
• Proven background in the food and beverage or consumer goods industry with a track record of driving revenue growth in Singapore
• Deep expertise in QSR Marketing, promotions, performance marketing, CRM, and digital platforms with a highly commercial and analytical mindset
• Strong leadership capabilities with experience managing diverse teams and complex agency partnerships at scale
• Excellent communication and stakeholder management skills, comfortable operating in a fast-paced and results-driven environment
• Bachelor Degree

bonus