Head of Marketing, Financial Services

• Partner directly with key stakeholders to design marketing blueprints that drive revenue and align with Group-wide growth targets
• Spearhead the implementation of marketing plans across Hong Kong and the Greater Bay Area, positioning the bank as the premier choice for regional corporate clients
• Elevate the bank’s profile through high-impact thought leadership, strategic media partnerships, and exclusive C-suite sponsorship platforms
• Oversee the marketing budget, managing external agency relationships for top-tier content development and bespoke event execution
• Navigate the digital and social media landscape in HK/GBA to modernise how the bank engages with institutional investors and corporate treasurers
• Establish rigorous tracking and analytics to measure the effectiveness of all initiatives, presenting data-driven insights to the executive committee
• Lead, inspire, and develop a small team of marketing professionals, ensuring a high standard of delivery and career progression

• Roughly 10+ years of experience within Banking, Consultancy, or Investment Banking
• A track record in B2B marketing for professional services is essential
• Exceptional understanding of the Hong Kong and GBA markets, including the regulatory environment and the competitive landscape
• Fluency in English and Cantonese is mandatory
• Mandarin is highly advantageous given the GBA focus & wider team structure
• Superior negotiation and influencing skills, with the "gravitas" to interface directly with external institutional clients and internal C-suite stakeholders
• Strong attention to detail, a data-led mindset for ROI tracking, and proficiency in modern marketing technology suites
• Ability to work autonomously in a local lead capacity while adhering to global brand standards and collaborating with international colleagues

Mandarin is highly advantageous given the GBA focus & wider team structure