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Head of Marketing & Enrolments - Mini Masterminds is one of New South Wales’ fastest-growing early learning groups, operating a growing network of approximately 21 centres across Sydney. We are known for combining high educational standards, beautifully designed learning environments, and a highly data-driven approach to family acquisition, enrolment and retention. As we continue to scale, we are seeking an experienced and commercially driven Head of Marketing & Enrolments to lead our entire growth ecosystem — from first brand interaction through to long-term family retention. This is a rare opportunity to step into a senior leadership role where marketing, enrolments and retention operate as one integrated commercial function.
Job Responsibility
Lead the multichannel marketing strategy across paid media, SEO, social media, content, PR, partnerships and events
Drive brand positioning, messaging and campaign execution across all centres
Manage annual marketing budgets and channel performance
Lead major campaigns including centre launches, Tour Weeks and seasonal enrolment drives
Own and optimise the full enrolment funnel from lead generation through to commencement
Analyse conversion data and identify opportunities to improve performance across every stage
Build and maintain dashboards tracking lead quality, occupancy, conversion and ROI
Coach and develop the Enrolment team to improve capability and performance outcomes
Lead retention strategy across the network
Monitor churn trends, exit data and retention performance
Develop lifecycle communication strategies to improve family engagement
Partner closely with operational leaders to improve the end-to-end family experience
Lead and mentor the Marketing, Enrolment and Retention teams
Manage external agencies and technology partners
Collaborate with Centre Directors and Area Managers to improve local conversion performance
Present commercial insights, reporting and recommendations to senior leadership
Requirements
5+ years’ experience in senior marketing, growth or commercial leadership roles
Experience leading multi-site consumer-facing businesses
Strong expertise across performance marketing, SEO, CRM and funnel analytics
Proven success driving occupancy, utilisation or revenue growth outcomes
Experience leading enrolment, sales or customer conversion teams
Excellent communication and stakeholder management skills
A hands-on leadership style with strong operational instincts
Experience within childcare, education, healthcare or allied health environments will be highly regarded.
Nice to have
Experience within childcare, education, healthcare or allied health environments
What we offer
Join one of NSW’s fastest-growing early learning groups
Influence the growth strategy of a rapidly scaling organisation
Senior leadership role with genuine impact across the business