Head of Marketing Energy Job at Salt (Dubai)

Job Description

To ensure a world class level of marketing that adopts a mix of traditional and innovative tactics and strategies that reflects the position of the events. This role will be expected to engage with key stakeholders across the events within the portfolio.

Job Responsibility

Create, develop, and implement the overarching marketing strategy for the event deliverables across exhibitor, visitor, delegate and speaker acquisition process
Work closely with the MD on stakeholder management across the event, including the preparation and sharing of campaign verticals in monthly meetings with key government entities
Create and manage the marketing P&L for the event campaign cycle with direct reporting to the MD
Identify, cultivate, and manage 3rd party relationships across barters and industry associations
Work closely with the conference production team on the creation of all conference related collateral, paying close attention the timeline management and deliverables plus website updating
Work closely with the Commercial Directors & Event Director on strategy implementation, lead generation, agent management, sponsorship creation and delivery of all exhibition and sponsorship related collateral and ensuring regular updating of website content
Create and implement robust visitor campaigns with a focus on unique attendance growth and retention strategies
Identify the competitor landscape of events by industry and geo-spread and create/implement campaigns to counter and disrupt the identified events
Devise and implement comprehensive social media campaigns including but not limited to programmatic, geo-fencing, retargeting, social amplification, influencer marketing, SEO, display ad campaigns and paid banner campaigns that are content rich spanning the entire cycle of the event
Work with the head of digital for hybrid solutions to ensure seamless integration of pre-identified solutions across the conference and exhibition elements of the event
Work with external PR agencies on domestic and global strategies to ensure MENA wide and international coverage of all related PR content from direct releases to op-ed driven content
Develop relationships with trade associations, media, regulators, and industry organisations to foster support for events
Work closely with the in-house database team on data management including but not limited to data cleansing, data acquisition, data building, gap analysis and segmentation management
Work and collaborate with overseas offices in the development, sharing and implementation of best practice ideas and concepts
Lead, manage and motivate a team of marketing managers and executives, including the setting of annual KPI’s and bonus structures

Requirements

At least 5 years demonstrable experience at management level in events and / or B2B media
Degree educated
Detailed knowledge of marketing best practice with strong knowledge and understanding of social media marketing
Experience of dealing with and managing key stakeholder relations
Knowledge of mid to large scale B2B exhibitions and conferences
Understanding of GDPR & data protection
Experience of developing an online and digital strategy
Experience of auditing existing procedures and introducing new procedures
Appreciation of international cultures/foreign language
Ability to network and liaise with senior people/trade bodies and associations
Anticipation of market trends and proactive market involvement

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Head of Marketing Energy

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