Head of Marketing Digital Commercialisation, HSBC

HSBC

Location:
Hong Kong, Central

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

The Head of Digital Commercialisation sits within the Global CIB Marketing team, supporting the delivery of the digital marketing strategy for CIB globally. Reporting to the Global Head of Digital Marketing, this role leads a team of experts in digital content and channels, such as social media and broader paid digital media. The role will be crucial in advising, enabling and executing strategies and programs to deliver on business objectives and agreed digital metrics.

Job Responsibility:

Leads a team of experts in social media, focusing on strategy and growth over owned CIB social channels globally
leads the strategy for content on the publishing platforms, ensuring data and analytics inform content creation across multiple media types
oversees the enterprise CIB social channel ecosystem, ensuring channels work cohesively with internal governance teams
oversees and manages SEO and SEM strategy, implementation, and performance to maximize high-quality organic traffic related to commercial priorities
supports regions and markets to track and optimize their search, social, and affiliate marketing performance
develops and deploys CIB strategy for digital performance media
sets benchmarks and builds new capabilities for the marketing community to leverage programmatic digital media
collaborates with broader digital marketing, commercialization, and business teams to understand insights, client needs, and commercial priorities
demonstrates strong leadership and team management skills
drives an Agile working culture
promotes a culture of excellence, growth, and high performance
enhances customer centricity and experience while creating an environment that supports diversity and reflects the HSBC brand

Requirements:

Extensive experience of using AdTech and MarTech platforms to deliver effective paid media campaigns
experience in digital publishing platforms and channels
experience in building integrated marketing programs, ideally within a B2B and/or financial services context
Google Analytics and other related tools
hands-on and strategic experience with channels such LinkedIn, search (SEO, SEM, GEO), YouTube, X, Email marketing
experience and knowledge of China media landscape including WeChat, Baidu
extensive experience in paid media strategy and execution
expertise in marketing attribution and performance measurement/marketing dashboards
broad experience of cultivating a test and learn culture, with a focus on using a data-led approach to consistently optimize performance
strong leadership skills and a highly effective communicator with excellent interpersonal skills at a practical operational level as well as a senior level
superior project management skills, capable of managing multiple projects simultaneously using internal and agency resources
proven experience of interactions with Senior Executives across the Group and wider industry as well as effectively managing the Global, Regional and Local matrix
strong influence skills across large matrix organizations, and a consultative mindset to enable teams to become better digital marketers

What we offer:

Flexible working
opportunities to grow within an inclusive and diverse environment
continuous professional development

Additional Information:

Job Posted:
September 27, 2025

Expiration:
October 10, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Head of Marketing Digital Commercialisation

HSBC

Location:Hong Kong, Central

Category:-

Contract Type:Employment contract