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Mission Aviation Fellowship (MAF) is seeking an experienced and purpose-driven Head of Marketing & Development to set the strategic direction for how we grow our brand, deepen supporter relationships and increase donor income in support of our life-changing mission. This is an exceptional opportunity for a senior marketing and fundraising leader to shape long-term growth at a pivotal moment in our journey, using their expertise to help bring hope, healing and practical aid to some of the world’s most isolated communities.
Job Responsibility:
Set the strategic course for how we grow our brand, audience and donor income
Provide senior leadership across marketing and fundraising, owning a multi-year, integrated strategy that drives one-off, regular and monthly income across diversified channels
Unite compelling propositions with a consistent, evidence-led case for support
Develop and inspire high-performing teams, build trusted relationships with agencies and stakeholders, and provide clear, confident leadership to the Board
Steward the brand across digital, social, web, print and media
Set annual objectives, KPIs, budgets and forecasting frameworks
Act as a senior spokesperson, strengthening reputation through PR, media and thought leadership
Oversee CRM, martech, data governance and attribution to enable transparent reporting
Ensure compliance with fundraising regulation, GDPR/PECR and safeguarding standards
Prepare strategic papers, dashboards and investment proposals for the Board and committees
Requirements:
Significant senior leadership experience across fundraising and marketing, with a track record of income growth and brand development
Experience shaping and delivering multi-year strategies and investment plans
Experience leading high-performing teams and managing managers
A deep understanding of diversified Donor Income
Familiarity with scrum and sprint methodologies
Strong financial and commercial acumen with budget ownership skills
Excellent communication and influencing skills with credibility at Executive and Board level
A degree-level qualification plus at least five years’ experience in a similar role
What we offer:
Generous pension scheme
Annual leave entitlement
Other great benefits and professional growth opportunities
Annual leave entitlement of 22 days per year plus 8 paid public holidays per year