Head of Marketing Creative Job at Westwing Group SE (Munich)

Head of Marketing Creative

Westwing Group SE

Location:
Germany , Munich

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

As Head of Marketing Creative, you will lead the creative heartbeat of Westwing’s Marketing organisation. Managing and inspiring a team of 9 creatives across design, copy, (social first) art direction, your mission is to elevate our campaigns and creative output to the highest aesthetic standard and storytelling, making Westwing one of the most admired and talked-about design brands in Europe. This role blends visionary creative direction with hands-on execution, bringing bold ideas and storytelling to life across channels, formats, and markets. This position is permanent and based in Munich.

Job Responsibility:

Lead campaign creation end-to-end, from concept development to execution, ensuring excellence, cultural relevance, and premium aesthetics
Guide internal teams in graphics, copy, and art direction while collaborating with top-tier external photographers, directors, and production partners
Translate brand strategy into impactful creative ideas, ensuring consistent storytelling across social, digital, retail, and PR touchpoints
Set and safeguard a high creative bar for all assets, from hero campaigns to social formats, ensuring alignment with Westwing’s ambition to become the Superbrand in Design
Build and lead campaigns with a strong social-first approach, ensuring that concepts perform natively across Instagram, TikTok, and other emerging platforms as well as traditional channels
Inspire and coach a multidisciplinary team, fostering creativity, accountability, and collaboration

Requirements:

7+ years of professional experience in creative direction, campaign development, or production within the fashion, lifestyle, or home and living industry
Broad freelance network with proven experience in agency selection and management
Proven track record of leading high-impact campaigns that drive both brand desirability and commercial impact
Deep expertise in developing social-first campaigns, with a sharp sense for creating talkable, shareable, and native content across platforms
Strong background in premium fashion or lifestyle brands, either agency, freelance or in-house, with a strong eye for aesthetics and culture
Broad experience across channels, including social media, digital, retail, print, and TV
Natural leader with the ability to inspire creative teams and partner cross-functionally at a senior level
A deep understanding of cultural trends, with the ability to translate them into premium creative output

What we offer:

A high-performance culture built on trust, feedback and collaboration
An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
A flexible hybrid setup with ideally 3 office days per week
Work-from-anywhere opportunities for up to 4 weeks per year
30 days of paid holiday
A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food
Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers
Wellbeing support through mental health resources, sports memberships, and preventive care
Sustainable mobility options with discounted public transport and JobRad
Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl
One annual Social Impact Day to give back to a cause you care about
Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties

Additional Information:

Job Posted:
March 20, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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