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Join TUI as our Head of Marketing Communications & Campaigns and lead our vision for impactful marketing that drives brand awareness, customer engagement, and sales growth. In this strategic leadership role, you'll develop and execute effective marketing communication plans that bring our UK&I regional strategy to life within TUI's global brand framework.
Job Responsibility:
Develop and optimize regional marketing communication plans that seamlessly integrate global brand frameworks with local market dynamics
Manage the annual marketing calendar, ensuring alignment between global initiatives and UK&I regional priorities while collaborating with key stakeholders
Strategically activate marketing campaigns across the most effective channels, ensuring consistent messaging and execution that maximizes brand impact and performance
Lead the creative development process, working with global and local teams to produce impactful campaign assets that maintain brand consistency while addressing unique market requirements
Drive the development of commercial sales content across multiple channels to support trading priorities and boost customer conversion
Coordinate integrated marketing initiatives across all channels, ensuring cohesive delivery and measurable impact throughout the Marketing and Sales functions
Requirements:
Demonstrated success in developing and executing impactful marketing campaigns within the travel industry or similar consumer-facing sectors, with end-to-end campaign management experience
Strong understanding of the UK&I market and competitive landscape, with the ability to design marketing strategies tailored to regional dynamics
Good working knowledge of all marketing channels to guide effective planning and strategy while leveraging the expertise of content and channel owners
Ability to think strategically, set clear direction, and drive innovation across marketing initiatives to deliver measurable impact
Commercial mindset and proficiency in leveraging data and analytics to inform strategic decisions that optimize marketing effectiveness
Experience managing strategic relationships with key suppliers and agencies, fostering collaboration that drives performance
What we offer:
Attractive remuneration
Discretionary bonus schemes
Generous travel benefits
Extensive health & well-being support
Flexible working
Dynamic working environment
Access to the TUI Learning Hub
Opportunities to work on global projects and teams
Involvement with local charity and sustainability initiatives like the TUI Care Foundation