Head of Marketing, Bone & Inflammation BU

• Develop and implement comprehensive marketing strategies and plans for Prolia/Evenity and other products in pipeline
• Create and manage the brand identity and positioning with market research and analysis to identify market trends, customer insights, and competitive landscape
• Develop and execute brand marketing campaigns and promotional activities to increase brand awareness and market penetration
• Identify and engage with key opinion leaders (KOLs)
• Collaborate with KOLs to gather insights, obtain endorsements, and support educational activities
• Act as a liaison between the company and KOLs, fostering productive relationships and mutual collaboration
• Manage budgets and develop metrics to ensure success of the promotional programs
• Lead the planning and execution of new product launches, including market entry strategies, pricing, and promotional activities
• Develop lifecycle management plans to maximize the potential of the Osteoporosis medicine portfolio
• Monitor product performance, conduct market assessments, and identify opportunities for portfolio expansion or optimization
• Collaborate closely with the medical affairs, sales, and regulatory teams to align marketing strategies and ensure effective execution
• Provide strategic guidance and support to the sales team, including the development of sales tools, training materials, and product knowledge resources
• Foster strong relationships and collaborations with key opinion leaders, healthcare professionals, and patient advocacy groups

• Bachelor’s degree in marketing, Business Administration, or a related field
• Minimum of 10 years of experience in pharmaceutical marketing, with a focus on Osteoporosis or related therapeutic areas
• Strong knowledge of the Osteoporosis market, including key competitors, market dynamics, and healthcare trends
• Proven track record of developing and executing successful marketing strategies and campaigns
• Excellent leadership and team management skills
• Strong analytical and strategic thinking abilities
• Excellent communication and interpersonal skills
• Ability to collaborate effectively with cross-functional teams and stakeholders

Advanced degree preferred