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This role is core to our strategy, aimed at developing and delivering customer-focused communications consistent with the Boots brand purpose, that drive growth and brand health. This is a leadership role for someone ready to build, grow and deliver real change. As a key member of the Business Unit leadership team, you will play a key role in shaping and delivering the Marketing plan for your area, in support of the Beauty strategy. On top of this, the role also plays a key leadership position in the Marketing function, driving best practice and new ideas across the total function.
Job Responsibility:
Accountable for the planning and delivery of all communications to customers to support the relevant category, including the delivery of fully integrated marketing communication plans
Ensure the needs of all key stakeholders are aligned and met, aligning to the category vision, leading cross functional teams across Business Units, Loyalty, In-store, Digital, Social PR and Content
Guide and oversee creative development across all channels, ensuring alignment to the commercial requirements as well as brand purpose
Own and lead the customer proposition experience from strategic development to execution
Translate customer proposition with squad team and key stakeholders into a communication / campaign calendar
Lead live trading periods, responding to marketing conditions to maximise results and KPI performance
Conduct market analysis to stay aware of competitors and the industry
Work with external agency partners to deliver results
Work closely with suppliers to develop innovative marketing ideas which excite customers and grow the market
Lead the thinking on customer marketing plan, delivered against our customer strategy and brand ambition
Lead a team of talented marketers
Requirements:
Relevant Marketing experience on developing, leading and delivering in large campaigns
Ability to demonstrate supporting the development of relevant category/seasonal strategies providing customer, market and marketing insights
Experience of working with, and ideally leading, cross functional team to design and deliver compelling marketing campaigns and communications
Experience of development and production of integrated communications working hand in hand with media and loyalty teams
Ability to demonstrate knowledge of budget management up to significant spend level
Examples of team and agency leadership, inspiring people to deliver best in class marketing through improving their knowledge skill and behaviours
What we offer:
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme
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